Marketing ideas and advice are always useful in business even if it is only to consider a tactic for your business and then decide not to use it! The problem can be the expense of accessing marketing advice. Whether you employ a consultant or go on courses, the costs can mount up. What would be useful is a flexible reference tool that, while maybe not delivering all the answers to your marketing dilemmas, helps you focus your thoughts into considering specific ideas and options for marketing your business. I came across this neat little app over the weekend. The SME Marketing app gives information and advice over a pretty comprehensive range of marketing topics for small and medium businesses. It doesn’t go into a great deal of detail on any subject but I found it did set me thinking about the usefulness of different marketing tools and ideas, and how I might apply them to my business. The app has been created by a London marketing company Marketing Fundamentals (www.marketingfundamentals.co.uk). The app costs £2.99 but I think this is a modest investment for a simple marketing primer that you can refer to anywhere and any time to get your marketing creativity juices flowing. The app is available for iPhone with an Android version promised soon. You can download the app here BTW: I’m not on commission!
