Two questions we regularly ask SME businesses:
- What is your marketing strategy?
- What is your marketing budget?
Normally the response is a wry smile or, at best:
“Well, it’s in my head but I’ve never got around to writing it down.”
As we say regularly: marketing is a process, not an event. As a development of this idea, marketing should also be seen as an investment, not a cost. Investing without a clear plan of what you expect to achieve is no better than a shot in the dark; yet for many businesses there never seems to be the time to plan a meaningful strategy and then make sure it is properly implemented in a sustained and managed way. This can make marketing fractured and often, ineffective and frustrating. To help you address this dilemma, the Manufacturing Advisory Service in the North West is offering grant funding for manufacturers wishing to develop and implement a new marketing strategy BSA has built successful long term relationships with many manufacturers based on our commitment to work with clients to develop, plan and implement an effective marketing approach. We don’t just help you plan, we help make sure things happen in a structured, controlled and sustainable way. BSA can help you develop your marketing and secure support from MAS with grants of up to £3000 (on a 50:50 matched funding basis) for manufacturers who wish to really make marketing help to drive their business forward. Call to find out more and for a no-obligation chat.
