‘A process, NOT an event’…
…the reality for most SME businesses is that their marketing tends to be a series of (at best) loosely connected events:
- Build a Website
- Do some web marketing
- Place an advert
- Do some networking
- Do a mailshot
- Build some Social Media Contacts
etc., etc… Yet consult any successful business owner and you will always get the same answer:
Make sure you have a plan and make sure you drive it!
This doesn’t mean set an action plan then blindly stick to it; There is always room for the creativity that can keep you on track and make good into great. The key thing is that a documented strategy gives you focus and a basis on which to reflect future decisions and avoid the drift away from your core objectives that only becomes visible when it is too late! Now is a great time to think strategically and get the plan in place for your business. As a registered and approved GrowthAccelerator coach, I can help you develop a clear, realistic business development strategy for your business. There is generous support funding available meaning the process can cost less than you might think. What is more, once you have your strategic plan in place, you can access further funding to make sure your key staff have the skills and knowledge to keep the business on-plan and drive your success. Give me a call on 01457 851111 if you want to find out more.