The theme at the moment seems to be ensuring that your messages are targeted and relevant, and in order to achieve this you need to know as much about your market as possible. Historically conducting customer surveys has been expensive and time consuming, but do them on-line and the picture is very different. An online survey can be set up quickly, and because all the data is being submitted electronically by the respondents, data capture and analysis costs are either eliminated or reduced significantly. There are a number of free tools for carrying out online surveys including a great online tool – Survey Monkey, which allows you to conduct surveys either embedded in your website or as a stand alone questionnaire linked to an email. If your site is in WordPress things are even more straightforward, as surveys can be easily embedded into your site. An example of this can be found here in a survey we carried out earlier in the year. So whether you are just interested to know more about your market or need to gather customer feedback as part of ISO accreditations, online surveys are definitely the way to go. If you would like to discuss how on-line surveys may benefit your business, get in touch.
