As I am sure you know, we keep an eye on relevant marketing forums for interesting information, and today I came across a post on the e-consultancy website that I thought was worth sharing. How restaurants are selling with social media – Post from eConsultancy blog We regularly discuss the benefits of quality against quantity in marketing, & this post demonstrates this principal at work. It also highlights what I see as of the weaknesses of social media like facebook in the long term. Facebook’s value lies in the quantity of links across its network. The ability for advertisers to access friends & friends of friends to get their message as wide as possible. What users want is quality. As the speaker suggests “How many people have friends on facebook that they would like to get rid of”. Burger King used this to drive a very successful and measurable campaign that was liked by the people who engaged with it (win win situation) , and Facebook got upset & pulled it because it was counter to their objectives. Thsi suggests that their objectives are not in the best interested of advertisers & users….. Not great for facebook. But don’t take my word for it, read the post, watch the video (Which is also interesting from a wider marketing perspecive) & let us know what YOU think!!
