The Company:
- Manufacturer of drinking water filters
- Provides safe, clean water to millions of people in 140 countries worldwide
- Customers include large organisations like aid agencies and water cooler companies
The Problem: FICL had an issue when they moved over to a new distributor in the Greek market. FICL wanted to ensure that existing consumers in the market who needed ongoing replacement water filters could easily find details of their products and most importantly where they could buy replacement filters in Greece. The Solution: To meet these objectives, BSA Marketing:
- registered a relevant .gr domain name (doultonwaterflilters.gr)
- created a site dedicated to the relevant product and placed it on the .gr domain
- optimised the site for relevant key phrases
- geotargeted the site at the Greek market through webmaster tools
The Benefits: Fairey Industrial Ceramics Ltd now have a page 1 listing for all significant searches and the new official distributor can be easily found on Google.gr Visit www.doultonwaterflilters.gr What the Client says about BSA’s work: ‘BSA Marketing helped us to quickly get our message out into the Greek market by means of a combined English/Greek language website. BSA always take the time to understand what we are trying to achieve with our web strategies and are very easy to work with. We are more than pleased to recommend them!’
