I found this post on the www.searchenginepeople.com blog, talking about how SEO has changed and what are the best practices for 2014. The post starts by highlighting how SEO has changed over recent months and years, and then goes on to talk about what is important for great search engine performance in 2014. In essence, what the post goes on to say is that in 2014, to perform well on Search Engines sites need to:
- Deliver great content that answers peoples questions when they search
- Deliver a great user experience that will make readers want comment, share and come back to your site in the future.
In other words optimise your site for your visitors and deliver content that people will want to find, and the search rankings should follow! Or, stop focusing on Search Engine Optimisation and start focusing on Visitor Experience Optimisation. If you see SEO as a key element of your marketing mix, I suggest you read the post! www.searchenginepeople.com/blog/925-seo-in-2014.html