The death of SEO has been reported many times over the past few years. These reports are normally closely followed by more comment stating that SEO is not dead, progressing then to say that SEO is alive & kicking, it has just evolved. The latest article appeared on the Econsultancy blog this week:
SEO is not dead, but it’s definitely frustrating
The fact is that over time evolution leads to new species that are very distinct from the creature they evolved out of.
You wouldn’t call a blackbird a dinosaur, and you wouldn’t call a human an ape (Though current thinking is that in both cases the latter evolved into the former).
In the same way, maybe the time has come that SEO has changed so much it has evolved into something new which deserves a new name.
Maybe Digital Marketing would be a good start?
