I could write of how important mobile phones are in business today and bang that old drum telling you to make the most of them. You understand mobiles are important and you know they can benefit the way you market your own business but perhaps you just need a few tips to help you make the most of them. So instead I shall talk of ways and methods to harness the use of your mobile for marketing.
On the go
Regularly update your business’ social media feeds from your mobile when out of the office, with what you are/have been doing.
Get into the routine of updating the various platforms you have a presence on, whilst out and about. For example, instead of tweeting or posting from behind your desk in the workplace once a week, get the Twitter and LinkedIn apps and start updating daily. You should find that a day out of the office results in plenty to talk about, be it the business conference or lunch you are attending or the beneficial client meeting you’ve just had. All of this results in previously unseen aspect of your business being documented and talked about. Don’t be afraid of the mundane either, for as long as you mix things up in what you post, things won’t become monotonous.
Take photos of the interesting moments of your business, such as a quirky idea you see.
My mother is always saying how good the camera on her 4 year old iPhone is. If they were good then, they’re amazing now. You have a powerful marketing tool in your pocket, use it. Capture what you do and tell people! Updates with photos are much more likely to get interaction than an average text post. Take advantage of this, engagement will increase and so will exposure of your business. It shows to your followers, to your reader, to potential customers the good work you are doing. Free marketing in an instant.
Your pocket PA
Emails, skype, social media, calendar… the list goes on. Are you getting all the benefits from your phone?
The number of apps available to you on your phone is staggering. You can plan your week and set reminders for yourself, video call in to the important meeting from your living room sofa or send that email you forgot without even returning to your desk. If you tap into those sorts of apps and embrace them, business will become easier and more organised. You will be less likely to miss things if you have a good to do list on your phone and you routinely check it or it prompts you to take action. Simple as that, with a little time and effort, you can open up that thing in your pocket and make the most of it. You don’t have to be born in this century to embrace it. Once you have the hang of it and you’re into a good routine, you and your business can reap the rewards of the marketing assistant in your pocket.