"Hmm… Should I have posted that to my business’ social media account?"
You might think it a given, that posting a picture of the family dog is a no-no but it’s surprising how much this sort of thing can crop up on a business feed. I’ve seen quite a number of posts recently that the author may have regretted. This happens because people remember they haven’t posted in a while and then suddenly rush into posting something.
If you have to think about posting, you probably shouldn’t do it!
The human side of a business Whilst there is a marked difference between what to post on professional & personal accounts, this doesn’t mean all the posts have to be uptight and ooze too much corporate…ness. It is just as important to maintain a human side to a business and have some fun. An occasional “office in action” or factory floor picture, never goes amiss, nor do stories about employees. If you are a small business, you should promote who is behind it and what they do. There are ways to do this without uploading a picture of your lunch to the company Instagram page. Remember You post to social media as either yourself or your company. As someone who works with multiple accounts on many platforms and also has a personal presence on social media, I use the two hat approach.
- Home hat– Laidback, evenings and weekends, hobbies and pets.
- Work hat– More focus on formatting message and what your business stands for.
There are obviously exceptions such as consultants, where work and home boundaries can get blurred, but even they should remember they are likely to be influencing potential or current customers. Remember to keep personal away from professional and always check the account you are posting to.