A brief, light-hearted diversion here. There are some who would have it that Social Media is THE marketing tool of the 21st Century but, like everything, and certainly all the promotional tools that have been used back to the Romans – and before, Social Media is a tool, nothing more. It is how you use it that dictates between triumph and disaster. Even the big boys with their seemingly endless creative resources and bottomless pockets don’t always get it right. This post focuses on 10 Social Media Campaigns that didn’t quite hit the spot – bet you’re glad they aren’t yours! http://onboardly.com/content-marketing/ouch-10-social-media-disasters-youre-glad-you-didnt-cause/#.Uk1o4obBN8F