Clarke Lambert Landscapes core business is as a specialist horticultural contractor including grounds maintenance and arboreal contracting. The company became involved in educational landscape design and installation on behalf of schools, nurseries and other, similar establishments.
The owners saw good potential in the educational landscape work but these services were not readily visible on the existing company website which was designed to cover all aspects of the business. The company needed resources and structure to actively promote their services to the education sector.
Following a marketing review and the setting of clear business development objectives, BSA Marketing developed new, service-centred website under a focused, relevant domain name: www.educationallandscapes.co.uk The new website was supported by effective site promotion, targeted email marketing and a pay-per-click campaign.