I’m writing this article as snow is falling! This may seem a little after the event… but important all the same!
Over the summer months, focus changes as people are on holiday and resources become stretched. This can sometimes mean lose some focus where marketing is concerned. Things (such as marketing!) can slow down or completely grind to a halt, and if nothing is planned, there is often a danger they don’t start up again. It’s the same every year. This is normal! The important thing is to plan and to use it to your advantage.
Planning for the summer is important. Accept that you may not have enough resources to do your usual “full” content marketing. Formally acknowledging summer is a good thing to do. For example, at BSA, we slow down our content marketing throughout August. This is often much better than worrying that you’re not publishing enough content. Consider how you can go about firstly planning for summer and then how to role our your plans throughout summer. Plan your content in advance. For all those heavy pieces of content, try to create some alternatives for people to read. It will give your company a different dimension when it comes to content marketing.
I know it’s winter and soon to be the new year but all the hard work put in throughout these months can soon be undone without due care, attention and focus in the summer. Summer can also be used as an opportunity to do something a bit different. It’s the perfect time to push lighter topics. For example:
- Anecdotal/lighthearted news articles
- Videos & Cartoons
The lighter content will give readers a break from the usual, corporate stuff. Start thinking about Summer in advance!