We are always promoting that fact that whatever digital marketing you undertake, it should always be joined-up, and considered as part of a wider marketing strategy. In contrast to this, most digital marketing tends to be considered in isolation: SEO, Email Marketing, Content Marketing, Social Media etc. Over the past years all of these have at some stage been reported as “dead”. However this interesting post from e-consultancy puts these “Deaths” into perspective, suggesting that rather than being dead, the various elements of digital marketing are moving from the realms of technical specialists in each of these fields to a situation where they are part of the day to day marketing mix in the same way as advertising, PR, etc have always been. Thus the focus moves from the next “new and shiny thing” to making the relevant elements of digital media work in your business. Yes you still need experts in the various digital disciplines, but increasingly these are being managed by a digitally literate marketer who understands how they add to the overall strategy, thus making them joined-up. Having said this, although this may be the case in bigger companies with significant marketing organisations, in many SMEs, with limited marketing resources, understanding how the various digital media can be used effectively can still be a challenge. For many of our clients, that’s where we come in. We understand SME Marketing, and we are highly digitally literate, thus we are able to deliver real joined-up benefits to our clients in the digital world. But don’t take our word for it, look at what some of or clients have to say about working with BSA Marketing. If you would like to talk to us about how we may be able to help you, please give us a call.
