As Twitter takes off as a marketing tool, there is always the temptation to find the most followed hashtag of the moment & start inserting it your marketing to get it into the top feeds. If you are tempted to do this, stop, think, read this article on e-consultancy, then don’t do it!!! We have always said that keeping your marketing messages relevant & targeted should be at the top of your objectives. I think this story is a good example of why this is true!!