Twitter is rapidly breaking out of the realms of news & celeb gossip, and becoming a valuable marketing tool in the real world. If you are in consumer markets, then twitter is already a must have part of your marketing mix, and its use in Business to Business marketing is rapidly on the increase. This said, knowing what to tweet and keeping track of your twitter activity can become tricky. With this in mind, here are 2free tools that may help. HootSuite Hootsuite allows you to manage all your social media activity in one place. One very useful feature is the ability to schedule activity, so rather than having to tweet regularly throughout the day, you can write all the tweets at once and then schedule them to go out over time. This means that simply by dedicating a short time to this each day, you can keep your tweet stream flowing. Again HootSuite is free and can be found here Links Alpha This is another tool that facilitates your social Network posts. Available as a standalone tool at www.linksalpha.com, or as a plugin for WordPress, it allows you to make your posts in one place, and then distribute them automatically out to your chosen social networks. We use this system to distribute our blog posts to Twitter and LinkedIn. So join us on any of these social networks and you can keep up to date on our blog posts. You can also keep up to date by signing up to our Marketing Matters newsletter via the form on the right of this page.