A question I have been asked recently is “how do you get keywords to display in your Adwords Adverts?”. The answer is actually quite simple. Within the Google Adwords system, there is the facility to use a variable “Keyword” in the ad text. The syntax is: {Keyword:Default text} if the keyword that triggers that ad is too long to fit in the advert, the system will use the default text (which must be shorter than the max length of the line). Full details of how to use the Keyword variable can be found in the following Google help page: http://adwords.google.com/support/bin/answer.py?hl=en&answer=74996
