Click to call
Linkedin Twitter
  • Home
  • Expertise
  • Contact Us
  • Testimonial
  • Creative
  • Blog
Menu
  • Home
  • Expertise
  • Contact Us
  • Testimonial
  • Creative
  • Blog
  • info@bsamarketing.com
  • 01457 851111
  • Home
  • Expertise
  • Contact Us
Menu
  • Home
  • Expertise
  • Contact Us
  • Testimonials
  • Creative
  • Blog
Menu
  • Testimonials
  • Creative
  • Blog
Twitter
LinkedIn

Using Keywords in Adwords advert text

A question I have been asked recently is “how do you get keywords to display in your Adwords Adverts?”. The answer is actually quite simple. Within the Google Adwords system, there is the facility to use a variable “Keyword” in the ad text. The syntax is: {Keyword:Default text} if the keyword that triggers that ad is too long to fit in the advert, the system will use the default text (which must be shorter than the max length of the line). Full details of how to use the Keyword variable can be found in the following Google help page: http://adwords.google.com/support/bin/answer.py?hl=en&answer=74996

Duncan Wright

Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
Twitter Linkedin
  • info@bsamarketing.com
  • 01457 851111
BSA Marketing
Glossop Gasworks
Arundel Street
Glossop
SK13 7AB
© BSA Marketing 1996-2022
  • Terms & Conditions
  • Data Privacy
  • Contact Us
  • Support
Menu
  • Terms & Conditions
  • Data Privacy
  • Contact Us
  • Support
Contact Us

Let's TALK

Our relationships with our clients are key to our business but we all have to start somewhere. If you have any questions, please drop us a line – or call on 01457 851111

You can also check us out on Twitter or LinkedIn. 

Twitter Linkedin

Contact Us