Quizzes are becoming more and more prominent in the online world. You only have to browse BuzzFeed for a few seconds before you come across one. Usually, they’re just a bit of fun. However, you can use them to engage prospects and generate leads. To be effective quizzes should follow 4 simple rules:
- Keep them light hearted & fun – Although they do have a point, an online quiz should entertain the participants
- Keep them short – No one will sit through 30 questions to be told that they’re really not very good at something. There should be no more than 10 questions.
- Use the questions to make people think about the service/product you offer – Seeing the question subject matter will get them thinking about that area and if they can improve that aspect of the business.
- Aim to tell the participant “you’re doing okay, but you could do better” – Naturally, you can help them with this!
We have recently created 2 quizzes in which participants answer questions about how they approach lead generation and marketing before being given a category based on their answers.
|Are you a marketing bee?||The marketing spectrum|
Having entertained and engaged the participant, asking for them to subscribe to your newsletter so you can give them more of the same type of stuff can be a natural progression. Enjoy…