We almost lost our Google Partner status and we are delighted

We got an email from Google recently informing us that we were about to lose our Google Partner status – The reason,  not that we had, under performed or let certifications laps, it was simply because we were delivering for the clients and making their Google Advertising more efficient.

Let’s take a look at this in a bit more detail:

The client in question was spending 4 figures per month on Google advertising, and whilst cost effective, they felt it could be more efficient. They therefore asked us to review the account and make recommendations.

As a result of this, once we had implemented the recommendations, mainly focusing keywords, and increasing quality scores by focusing of adverts & improving landing pages, we were able to reduce cost per enquiry by over 50% whilst increasing number of enquiries coming through via Goggle Advertising.

As a result, the clients spend with Adwords was more than halved. It was this reduction, that put our partner status at risk.

The fact is, we delivered for the client. Something that is infinitely more important to us that our partner status with Google, so we are delighted with the result.

Filed under: Adwords Tips, Case Studies, News

About Duncan Wright

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Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients.

As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.

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