This is a question I have been asking for a while now, and finally, I have come to the conclusion that the answer is Yes. Video is a great way of connecting with your marketplace, and communicating your message in a user friendly way. It is also a great way to enhance your image, and reinforce your expertise in your field (both key marketing objectives). In addition to this, because search engines now also include video results in their indexes, it is also very helpful an SEO perspective. If you would like to explore how you could use video as part of your web marketing mix, get in touch.