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The brand or the person? The issue of authorship.

DAW_BSAWe have talked a couple of times about Authorship tagging, and the benefits it can give. In particular, the additional prominence that a picture attached to your posts gives you on Google. Take a look at these posts:

  • The role of ‘SEO’ in joined-up marketing
  • Make your search listings stand out

But should posts be tagged with the brand (so that the company is credited and the logo appears in the post) or the writer (so that their picture appears)? If this is a question that you have been battling with, you might find this post interesting:

Why Your Brand Shouldn’t Fear Assigning Authorship

 

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Duncan Wright

Over the past 25 years, working in both the corporate world, and the field of SME marketing consultancy, Duncan Wright has developed extensive knowledge & experience that really adds value to BSA Marketing's clients. As a member of the CIM, and as a Chartered Marketer, Duncan has the marketing knowledge to come up with relevant and innovative marketing strategies for clients, whilst at the same time possessing the technical knowledge to turn these strategies into relevant and sustainable marketing campaigns in the real world.
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