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AI Generated Content

By Duncan Wright 12th January 2023 Effective Marketing
In out latest podcast we are discussing the advent of usable AI generated content following the release of the latest ChatGPT chatbot. In the podcast…
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effective marketing analytics

Effective Marketing Analytics

By David Wright 24th May 2022 Expert Support, Effective Marketing, Technical Know-how
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
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joined-up-SEO.png

SEO and joined-up marketing

By Duncan Wright 12th May 2022 Effective Marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
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effective collaboration

Effective Collaboration – The power of partnership

By David Wright 26th April 2022 Expert Support, Effective Marketing
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
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Living_with_Xero

Living with Xero – 4 years on

By David Wright 29th March 2022 Effective Marketing, Technical Know-how, Other
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
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WordPress The Right Tool

WordPress – The right tool for your website

By David Wright 3rd March 2022 Expert Support, Effective Marketing, Technical Know-how
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
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right tool for the job

The right tools for the job…

By David Wright 16th February 2022 Effective Marketing
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
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Promise_Deliver

Promise & Delivery – Getting the balance right

By David Wright 3rd February 2022 Effective Marketing
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
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is_your_business_joined-up

What is Joined-up Marketing?

By Duncan Wright 19th January 2022 Effective Marketing
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
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existing v new customers

Do you make the most of your customers?

By David Wright 1st December 2021 Effective Marketing
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
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The hype behind chatbot search marketing

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How useful is content writing AI?

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Build, Buy or Rent?

Build, Buy or Rent?

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Marketing Matters S7E2 – The Challenge of Tech Projects for SMEs

Marketing Matters S7E2 – The Challenge of Tech Projects for SMEs

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Marketing Matters S7E1 – Realities of running a small business: Planning – Why Bother!

Marketing Matters S7E1 – Realities of running a small business: Planning – Why Bother!

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Marketing Matters S6 Bonus – Google Analytics is Changing

Marketing Matters S6 Bonus – Google Analytics is Changing

BSA Tweets

BSA Marketing@bsamarketing 16 hours ago
In 2023, many businesses are looking to leverage more tools to increase content output and improve #SEO, and AI-generated content is a popular solution. This post discusses the pros and cons of AI-generated content. blog.hubspot.com/marketing/ai-g… via @HubSpot #ChatGPT
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BSA Marketing@bsamarketing 2 days ago
What’s so important about product pages? Focus on effectively building product page content & you could see a big payoff in #conversions and traffic. The quality of your content, visual & navigation can make or break your store. neilpatel.com/blog/saas-prod… via @neilpatel #B2B
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BSA Marketing@bsamarketing 3 days ago
Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform. blog.hootsuite.com/twitter-seo/ via @hootsuite #SEO #SERPs
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BSA Marketing@bsamarketing 4 days ago
Despite video content, namely short-from, reigning supreme in the social sphere, the #podcast space is booming, with audio content allowing creators with the aim to educate and entertain to have their voices heard. hellopartner.com/2023/03/22/tak… via @hellopartnercom #LinkedIn
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BSA Marketing@bsamarketing 7 days ago
7 tips to make your small business website SEO-friendly. economictimes.indiatimes.com/small-biz/mark… via @EconomicTimes #SEO #backlinks #keywords
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BSA Marketing@bsamarketing 1 week ago
Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just that. But how do you get started? readwrite.com/10-content-mar… via @RWW
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BSA Marketing@bsamarketing 1 week ago
With so much competition to rank well on Google, even for seemingly niche products and services, how can you make your business stand out from the crowd? The key lies in learning how to get your site to rank well on search engines. bytestart.co.uk/20-tips-boost-… via @bytestart #SEO
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BSA Marketing@bsamarketing 1 week ago
What types of content are most effective for moving prospects through the funnel? komarketing.com/industry-news/… via @KoMarketing #ROI #B2B
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