AI Generated Content
In out latest podcast we are discussing the advent of usable AI generated content following the release of the latest ChatGPT chatbot. In the podcast…
Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
What is Joined-up Marketing?
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
Do you make the most of your customers?
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
Recent Podcasts
BSA Tweets
In 2023, many businesses are looking to leverage more tools to increase content output and improve #SEO, and AI-generated content is a popular solution. This post discusses the pros and cons of AI-generated content. blog.hubspot.com/marketing/ai-g… via @HubSpot #ChatGPT
What’s so important about product pages? Focus on effectively building product page content & you could see a big payoff in #conversions and traffic. The quality of your content, visual & navigation can make or break your store. neilpatel.com/blog/saas-prod… via @neilpatel
#B2B
Improving your brand’s Twitter SEO is essential to increase your tweets’ visibility on the platform. It can even boost your search rankings off the platform. blog.hootsuite.com/twitter-seo/ via @hootsuite #SEO #SERPs
Despite video content, namely short-from, reigning supreme in the social sphere, the #podcast space is booming, with audio content allowing creators with the aim to educate and entertain to have their voices heard. hellopartner.com/2023/03/22/tak… via @hellopartnercom #LinkedIn
7 tips to make your small business website SEO-friendly. economictimes.indiatimes.com/small-biz/mark… via @EconomicTimes #SEO #backlinks #keywords
Are you looking to drive more traffic to your website? Content marketing can be an effective way of doing just that. But how do you get started? readwrite.com/10-content-mar… via @RWW
With so much competition to rank well on Google, even for seemingly niche products and services, how can you make your business stand out from the crowd? The key lies in learning how to get your site to rank well on search engines. bytestart.co.uk/20-tips-boost-… via @bytestart #SEO
What types of content are most effective for moving prospects through the funnel? komarketing.com/industry-news/… via @KoMarketing #ROI #B2B