The Role of Marketing
Currently, we are exploring the concept of "What Good Looks Like". So to put this post into context, I strongly recommend starting off by reading…
5 Golden Rules of Joined up Lead Generation
Putting money in the bank On one level, business is all about putting money in the bank. To do this we need to turn prospects into…
Managing Marketing Complexity
In my last post I talked a little about the importance and value of managing the technicalities of website hosting, but in reality, the technical…
Do You Control Your Marketing?
This may seem like a dumb question, but in reality, the answer may not be so clear. Facebook wants to own you Over recent years,…
5 Tips for Running a Social Media Campaign
Talking about a "Social Media" campaign is a little like saying you are planning an "Advertising" or "Direct Marketing" campaign (sorry, showing my age there!).…
Your Website – An end or a means?
Yesterday I received an email from a company inviting me to "Check out their new website!". The email went on to sing its praises and highlight…
What is your brand?
Mention the word "Brand" and your mind will immediately go to Apple, Microsoft, Sony, Netflix, Innocent, Uber, New Balance etc., but where do brands fit…
5 Content tips to keep the ideas flowing
One of the biggest hurdles to maintaining a consistent content marketing programme is coming up with the ideas for what to write! Knowing that you…
Marketing – Cost or Investment?
Peter Drucker, one of the fathers of Business Consulting, is quoted as saying: “Because the purpose of business is to create a customer, the business…
Build your brand and play the long game.
I was watching Dragon's Den yesterday. Two of the pitches got me to thinking about what it is to be in business and how you…
