Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
Enhance your content radar – 5 tips on where to find great content
As we discuss in S4E5 of the marketing matters podcast, good, sustained marketing requires, good, regular content; new things to say to demonstrate your business…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Is your Marketing Working?
In this weeks podcast, we talk about the first M in PIMMS - "Monitoring". The key objective in monitoring your marketing is to answer the…
Implementation – the essence of effective marketing
Marketing is nothing if you don't actually talk to people. You may think this is obvious but marketing implementation is essential. Communicating your proposition to…
PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
Recent Podcasts
BSA Tweets
65% of brands say commerce content was an important strategy this year as more than two billion people shopped online in 2020, spending $4.2 trillion. venturebeat.com/2021/10/23/rep… via @VentureBeat #Ecommerce
While getting people to your site is important, it's only worthwhile if you're able to convert them into customers.
One of the biggest mistakes is target audiences aren't defined: you can't make a customer out of everyone. podcast.bsamarketing.com/e/s5e3-attract… #MidMorningMatters #podcast #SEO
Too many businesses throw a quick #landingpage together, thinking only about the immediate next step (say, generating leads). They often don’t think about the most important thing: how it impacts sales conversions further down the line. unbounce.com/landing-pages/… via @unbounce
One media format that has surprised many media analysts with its rise over the last number of years, it’s #podcasting. Despite living in an era dominated by visual media – audio forms have not been displaced. purecontent.com/blog/blogging-… via @Purecontent #blogging
If you've ever experienced a horrific morning where it seems like the word count on the article you're writing never seems any closer to its target, this could be just the article you need: with simple tips, tactics & strategies. purecontent.com/blog/running-o… via @Purecontent
While it might seem like all #domain registrars offer the same thing, there are important differences. Here are 7 of the best. neilpatel.com/blog/best-doma… via @neilpatel #DomainNames
Tips to lower your #website bounce rate and how to keep visitors on your site for longer periods of time. blog.red-website-design.co.uk/2021/10/11/kee… via @Red_Web_Design #bouncerate
Video content is rapidly becoming one of the most effective forms of marketing today, with 86% of businesses using videos to sell their products or services.
thedrum.com/profile/the-go… via @TheDrum #ecommerce #YouTube #TikTok