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Effective Marketing
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effective marketing analytics

Effective Marketing Analytics

By David Wright 24th May 2022 Expert Support, Effective Marketing, Technical Know-how
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
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joined-up-SEO.png

SEO and joined-up marketing

By Duncan Wright 12th May 2022 Effective Marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
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effective collaboration

Effective Collaboration – The power of partnership

By David Wright 26th April 2022 Expert Support, Effective Marketing
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
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Living_with_Xero

Living with Xero – 4 years on

By David Wright 29th March 2022 Effective Marketing, Technical Know-how, Other
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
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WordPress The Right Tool

WordPress – The right tool for your website

By David Wright 3rd March 2022 Expert Support, Effective Marketing, Technical Know-how
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
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right tool for the job

The right tools for the job…

By David Wright 16th February 2022 Effective Marketing
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
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Promise_Deliver

Promise & Delivery – Getting the balance right

By David Wright 3rd February 2022 Effective Marketing
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
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is_your_business_joined-up

What is Joined-up Marketing?

By Duncan Wright 19th January 2022 Effective Marketing
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
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existing v new customers

Do you make the most of your customers?

By David Wright 1st December 2021 Effective Marketing
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
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shutterstock_575145835

Enquiry follow up. How good are you?

By Duncan Wright 19th November 2021 Effective Marketing
With a focus on click-through optimisation and  "Calls to Action", there is always a lot of emphasis placed on "Getting the enquiry", but once you…
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Recent Podcasts

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Marketing Matters S6E7 – SEO and Joined-up Marketing

Marketing Matters S6E7 – SEO and Joined-up Marketing

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Marketing Matters S6E6 – Sometimes the Best Tool is Somebody Else

Marketing Matters S6E6 – Sometimes the Best Tool is Somebody Else

feb19_5_wide

Marketing Matters S6E5 – VoIP: The Future of Telecoms

Marketing Matters S6E5 – VoIP: The Future of Telecoms

feb19_5_wide

Marketing Matters S6E4 – The Benefits of Using a Cloud Accounting System

Marketing Matters S6E4 – The Benefits of Using a Cloud Accounting System

feb19_5_wide

Marketing Matters S6E3 – Domains Emails & Hosting – The Core of Digital Marketing

Marketing Matters S6E3 – Domains Emails & Hosting – The Core of Digital Marketing

feb19_5_wide

Marketing Matters S6E2 – Tools for building & managing websites

Marketing Matters S6E2 – Tools for building & managing websites

BSA Tweets

BSA Marketing@bsamarketing 6 hours ago
4 ways for #B2B marketers to future-proof their strategies ahead of cookie deprecation: thedrum.com/opinion/2022/0… via @TheDrum
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BSA Marketing@bsamarketing 1 day ago
Using videos to drive more visitors to your website is a smart move. Keeping people on your site for an extended period is likewise an effective marketing approach. Using this method, you may lower your #bouncerate and boost your #SEO. readwrite.com/video-content-… via @RWW
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BSA Marketing@bsamarketing 2 days ago
There is confusion when using the terms of content writing and copywriting. Here are the main differences between the two: entrepreneur.com/article/422009 via @Entrepreneur #copywriting #digitalmarketing
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BSA Marketing@bsamarketing 3 days ago
There's nothing quite like the rush of excitement after launching your new website. However, you might find yourself wondering, “What else can I do?” forbes.com/sites/forbesbu… via @ForbesBizCncl #SEO #CTA #websites
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BSA Marketing@bsamarketing 6 days ago
Survey among 1,003 small business owners & managers found that 27% of small businesses still don’t have a website in 2022 but 87% of those plan to invest in their own #website in the near future. martechseries.com/content/conten… via @MarTechSeries
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BSA Marketing@bsamarketing 1 week ago
Your #podcast intro is foundational to its success. Here, podcasters share seven tips to build & engage your listening audience. searchenginejournal.com/guide-to-podca… via @sejournal
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BSA Marketing@bsamarketing 1 week ago
One of the most common things we hear from clients is “What I need to do is get my website to the top of Google…” Like so many marketing ideas, this seems to make sense yet the reality is so different. bsamarketing.com/seo-and-joined… #MidMorningMatters #SEO #googlerankings
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BSA Marketing@bsamarketing 1 week ago
Content marketing is one of the most successful strategies for increasing brand awareness & gaining new customers. In addition, it can aid your company in expanding in a long-term, sustainable way. theseeker.ca/2022/05/key-ti… via @seekernewspaper
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