Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
Having the right tool for the job doesn’t half maker life easier!
If you haven't got the right tools it makes doing the job a LOT harder - if not impossible. I learnt my lesson many years…
Dos and Don’ts of Live Chat
When used appropriately, chat on a website is a great tool. But if implemented badly it can also be a real frustration. Because of this…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Do people really want to work from home?
There is a lot of talk about WFH – or working from home at the moment. And based on the level of resistance to returning…
Never mind the traffic. What’s the message?
Just recently, we have been looking at Social Media and where/how it fits into the business marketing picture. Now I don't know about you but…
Recent Podcasts
BSA Tweets
While websites and hosting can be considered the tools that allow for you to communicate, you also need the skills and resources to achieve an effective marketing solution. ow.ly/OnGM50DJCNx #MidMorningMatters #podcast #website #hosting #marketing
Visual content is a powerful tool when harnessed and used to its full potential. How to easily boost your search engine rankings with visual content. ow.ly/Ln3n50DGk5L via @Inc #SEO
Unsubscribe rates are one of the email marketing metrics that matter. Along with open rate, #CTR & #conversion rate, it can reveal a lot about customers' preferences, the content they like and how often they would like to hear from you. ow.ly/5LYM50DBmh1 via @jeffbullas
How the length of a blog post the headlines it includes, the structure that is presented, and the visual content included can have an impact on clicks, views, traffic and shares. ow.ly/GLig50DGjSf via @Purecontent @semrush #blog #clicks #traffic
Getting people on #socialmedia to tap your link is an achievement in & of itself. If the page doesn’t load quickly & show them exactly what they want, they’ll bounce. Use #Twitter landing pages to help you get more value from every #click. ow.ly/BaQH50DDB9h via @unbounce
The podcasting ecosystem lives in a new context… it’s moving from niche to mainstream. And getting on the next big trend is a good reason it should not be ignored.
ow.ly/u0z450DBmco via @jeffbullas #podcast
People aren’t visiting the same websites as before COVID-19, with many #URLs taking hits as viewing behaviours changed. #Email marketers were left wondering why content wasn’t converting despite the record number of people online. ow.ly/d9QH50DBmCH via @MarketTechNews
Marketing today demands a web presence and that needs to include a website. If you are creating a website you need to consider your hosting. Effective hosting is a key element of your business website. ow.ly/YLTG50DxBZl #MidMorningMatters #website #hosting