Enhance your content radar – 5 tips on where to find great content
As we discuss in S4E5 of the marketing matters podcast, good, sustained marketing requires, good, regular content; new things to say to demonstrate your business…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Is your Marketing Working?
In this weeks podcast, we talk about the first M in PIMMS - "Monitoring". The key objective in monitoring your marketing is to answer the…
Implementation – the essence of effective marketing
Marketing is nothing if you don't actually talk to people. You may think this is obvious but marketing implementation is essential. Communicating your proposition to…
PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
Email Marketing in 2021
Email marketing has had its ups and downs. From the low-cost answer to mass marketing communication to the pariah of spam flooding global inboxes. Yet,…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Recent Podcasts
BSA Tweets
While the challenges of social media content creation feels daunting, showing up consistently has big benefits. By posting valuable content consistently, you can: grow your audience, increase brand awareness and improve engagement. buffer.com/resources/how-… via @buffer
It doesn’t matter whether you want to establish a brand, generate leads, build credibility, or earn revenue: websites are a necessity today for your business’s success. But the question remains how do you create a #website in 2021? crazyegg.com/blog/how-to-cr… via @CrazyEgg #WordPress
#Ecommerce is growing rapidly in #B2B as well as #B2C brands but is still not the norm, so what’s the right model for customers as well as colleagues in sales and across the business? econsultancy.com/how-to-create-… via @Econsultancy
Customers find your content as they search for the product or service you offer making it a great asset if you make sharing effortless & fun for your audience. But how do you create that shareable content? bbntimes.com/society/conten… via @BBNTimes_en
Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why. uk.pcmag.com/old-email-mark… via @PCMag #email
Keywords are #SEO terms that allow crawlers to determine what your content is about & rank them by comparing your content with other sites with similar #keywords. entrepreneur.com/article/375586 via @EntEurope
A quality #website can go a long way toward communicating your brand message with customers. Whether a local business or luxury brand, there are a few key elements you must consider when designing your site. smallbiztrends.com/2021/07/buildi… via @smallbiztrends #SME #WordPress
"Leading #B2B marketers explain how they have established #ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues." #podcast from @Econsultancy econsultancy.com/how-b2b-brands…