PIMMS – A joined up, practical approach to marketing
In our latest series of the Marketing Matters podcast we look at the planning process using the PIMMS methodology. Over the next 5 episodes, we…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
Email Marketing in 2021
Email marketing has had its ups and downs. From the low-cost answer to mass marketing communication to the pariah of spam flooding global inboxes. Yet,…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Recent Podcasts
BSA Tweets
Wondering how to market your #ecommerce site among the new competition added every day? With the e-commerce industry growing year after year, keeping the business optimized with marketing strategies is getting more critical. ow.ly/HDYo50EIF13 via @abcmoneyuk
Research predicts that ecommerce will account for 95% of all purchases by 2040. As a small business owner just starting out, #ecommerce marketing is going to be your best friend. But it might seem overwhelming at first.
ow.ly/MERF50EIE3R via @Vimeo
It's incredibly easy to form a plan but there are dangers of focusing so much on its creation, that considering how it will be made into a reality, and therefore worthwhile, is oft-forgotten.
ow.ly/6vTv50EGvKo #MidMorningMatters #podcast #planning
Staying up-to-date & applying best practices in #SEO & digital marketing is a lot easier with assistance of helpful tools. Here's 13 great options available as #chrome #extensions to boost efficiency & productivity right within your browser ow.ly/HuFc50EDftI via @sejournal
This guide gives the tools you need to compare and choose the best SEO provider for your business. ow.ly/5fAv50EDeNa via @TheDrum #SEO
Social media analytics is the process of tracking, collecting and analyzing data from social networks. With the right tools, analyzing your social performance can be a breeze. ow.ly/chKz50Exy8Q via @hootsuite
#analytics
Every site has a web host, but not every website is hosted the same way. It’s why you need to educate yourself about the different types of #webhosting. This knowledge will ultimately help you figure out the best option for your #website.
ow.ly/cjS950ExxH6 via @CrazyEgg
Deciding what type of content to include in your #B2B marketing #emails depends on what type of email you are sending.
ow.ly/TGN750ExxZR via @B2Community