Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
What is Joined-up Marketing?
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
Do you make the most of your customers?
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
Enquiry follow up. How good are you?
With a focus on click-through optimisation and "Calls to Action", there is always a lot of emphasis placed on "Getting the enquiry", but once you…
Recent Podcasts
BSA Tweets
An understanding of Twitter #demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets. blog.hootsuite.com/twitter-demogr… via @hootsuite
Many small businesses underestimate the impact of #marketing; they see it as just another cost to worry about. They don’t realize the long-term impact marketing has on generating consistent revenue, even in a recession. sapperconsulting.com/why-invest-in-… via @SapperUSA #ROI #Engagement
Podcasts are useful #SEO assets, so it's important to help them rank. Gain visibility in search with these tips. searchenginejournal.com/podcast-seo-ra… via @sejournal #podcasts
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. moz.com/blog/how-to-up… via @Moz #blogging #traffic #SEO
5 major factors distributors must confront in this industry when it comes to driving online sales. cleanlink.com/sm/article/Tip… via @CleanLinkNews #B2B #ecommerce #SEO #PPC
#SEO & content are both powerful on their own. But a combination is where you see the best results. It's not just optimizing content for search but instead, taking a different approach & creating a single SEO content strategy. searchengineland.com/optimizing-con… via @sengineland #keyword
Content marketing strategies for home services' (plumbing, landscaping etc.) websites that drive #ROI. forbes.com/sites/forbesag… via @ForbesTech #blogging #testimonials
Online content creation requires a tricky balance. You need to provide real value to readers, while also appealing to automated search engines. So how can you improve on both sides? smallbiztrends.com/2022/09/how-to… via @smallbiztrends #SEO