AI Generated Content
In out latest podcast we are discussing the advent of usable AI generated content following the release of the latest ChatGPT chatbot. In the podcast…
Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
SEO and joined-up marketing
As we discuss in our latest podcast, one of the most common things we hear from clients is "What I need to do is get…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
Living with Xero
Our first full year of Xero was FY 2015-16, when we took the plunge and switched from Sage Line50 to the 'new kid on the…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
The right tools for the job…
If you haven't got the right tools it makes marketing a LOT harder - if not impossible. I learnt my lesson many years ago. I…
Promise & Delivery – Getting the balance right
Running a business can be challenging. Getting the right balance is really valuable. In the early days, it is normally about encouraging prospects to do…
What is Joined-up Marketing?
As we finish or series on E-business, the final episode of the podcast looks at how all the elements need to be joined-up to be…
Do you make the most of your customers?
Read pretty much any article about developing an effective business development process and one idea is common... It is much easier to get business from…
