5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
Christmas Quiz 2020
It may be a year to forget but hopefully it's the only thing you've forgotten as our 12 Questions of Christmas is here to test…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
5 Plugins we use on every website
WordPress is a great tool, but out of the box it lacks some must have functionality. To address this, we install a number of plugins…
Dos and Don’ts of Live Chat
When used appropriately, chat on a website is a great tool. But if implemented badly it can also be a real frustration. Because of this…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Do people really want to work from home?
There is a lot of talk about WFH – or working from home at the moment. And based on the level of resistance to returning…
Recent Podcasts
BSA Tweets
How to put in an effective, actionable strategy that takes your business to the next level. ow.ly/xrLo50EmibT via @FilmDailyNews #seo
No matter the size of your business is, content offers a way to drive new traffic to your website. By creating #blog posts, videos & free tools, you give search engines plenty of reasons to give your website a boost on the results pages ow.ly/uO7050Emjck via @GetFoleon #seo
Google Analytics is a great tool, but one that many misuse &, as a result, get frustrated with it. With this in mind, I though it worth putting together what we see as the 5 Golden Rules for getting the most out of Analytics. ow.ly/MV0R50EjJnK #MidMorningMatters #analytics
"Podcasting is not for everyone. If you are going to #podcast, be original or don’t bother. Creating another boring, ho-hum podcast is a dusty road to failure." ow.ly/1d1G50Emjql via @ForbesTech
Social media is a hugely influential communication tool in today’s world, but it can also be the catalyst for many businesses and brands reaching new heights and tapping into new audiences. ow.ly/vhTc50EixNR via @HRNewsdesk
As the essence of business, analytics allow you to connect your marketing objectives with reality. But, critical as they may be, not everyone uses it to their advantage. ow.ly/wMHm50EjJpQ #MidMorningMatters #podcast #analytics
Improving the online customer experience may help you convert more leads and keep more customers. Here are tips from members of the online small business community for doing just that. ow.ly/tEda50EhoQL via @smallbiztrends #seo #blog
44% of people are now using social media more than a year ago, and that these platforms are playing an ever greater role in a customer’s buying journey. If you want to engage with prospective buyers & clients, LinkedIn is the place to be. ow.ly/B2wX50EhoC6 via @Purecontent