Enquiry follow up. How good are you?
With a focus on click-through optimisation and "Calls to Action", there is always a lot of emphasis placed on "Getting the enquiry", but once you…
Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
Summer Quiz 2021
We may be starting to see the light at the end of the tunnel after these dark, difficult times but we still need to stay…
Enhance your content radar – find great content
As we discuss in S4E5 of the marketing matters podcast, good, sustained marketing requires, good, regular content; new things to say to demonstrate your business…
Implementation – the essence of effective marketing
Marketing is nothing if you don't actually talk to people. You may think this is obvious but marketing implementation is essential. Communicating your proposition to…
5 Golden Rules for Google Analytics
Google Analytics is a great tool, but one that may people misuse and as a result get frustrated with it. With this in mind, I…
The Marketing Communication Mix
A recent story from one of our new clients provided a salutary lesson when it comes to online platforms for your marketing communication and wider…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
Recent Podcasts
BSA Tweets
Once you’ve converted a prospective #customer into an actual existing one, their commitment and commercial engagement makes them a marketing asset. You need to make the most of this opportunity… but are you? podcast.bsamarketing.com/e/s5e6-buildin… #MidMorningMatters #podcast #ecommerce
How to measure the quality of your SEO traffic using Google analytics. moz.com/blog/measure-s… via @Moz #SEO #GoogleAnalytics
Copy or design: what’s more important to your landing page success? unbounce.com/landing-pages/… via @unbounce #landingpage #copywriting #design
Although the focus in the content marketing world is often placed on creating new content, it'd be short-sighted to overlook the benefits that revisiting older content can bring. Here's how to update and refresh blog articles. purecontent.com/blog/out-with-… via @Purecontent #Blogs
Enhance small business #marketing strategies by:
- Clearly defining & understanding who your ideal customers are
- Outlining your product values and benefits
- Discovering the best marketing channels for reaching customers
techradar.com/features/six-s… via @techradar #SMEs #PPC #SEO
A large number of brands still work under common misconceptions that content marketing is ‘easy’ and can be done without the help. Here's some of these content catastrophes and how to fix them. thedrum.com/profile/the-go… via @TheDrum #contentmarketing
Accessible #content helps people with cognitive impairments or learning difficulties. Some people worry that simple language is ‘dumbing down’ but there’s lots of evidence that readable content benefits everyone. charitydigital.org.uk/topics/topics/… via @CharityDigiOrg
With a focus on click-through optimisation and #CTA, there is always emphasis placed on “Getting the enquiry”, but once you have that elusive enquiry, do you make the most of it? bsamarketing.com/after-an-enqui… #MidMorningMatters #enquiries #leads #clicks