Is your website at the heart of your marketing? It should be!
Marketing needs content - and content can be hard work to produce! In my experience, lack of content it is the single biggest reason why website…
Guest Post – is your Shop Window letting you down? By Ian Brodie
Ian Brodie is a specialist in marketing professional services who focuses on practical, down-to-earth advice. He sent me this particular article last week and I…
Sustainability rather than excitement – the basis of good marketing
Starting a business is risky - and sometimes even a bit scary Your reputation, money and sometimes even livelihood are on the line so the…
A tale of 2 trains (of thought about marketing!)
I don't know whether you saw this video that was posted on YouTube then rapidly went viral. Steam enthusiast Ryan Allen had positioned himself in…
What’s the point of a website?
This week I received an email from a client asking us to redirect their web address so that instead of going to Website A it went…
Real World Marketing – a Cautionary Tale – and an alternative
Why do so many so-called sales & marketing companies pitch a Magic Wand solution which may look great on paper but actually stand little chance…
Enhanced web hosting from BSA
BSA is a marketing communications company. We help people develop and implement effective engagement with their customers and markets to drive business opportunities. We don't…
The first step to effective business development: Do Something!
Doing business is about engaging with people. A company does not do business with another company, people do business with people. Doing good business is…
Effective Promotion – What’s it all about?
Thought I'd jump on the Black Friday bandwagon to ask a question: What exactly is the point of a promotion? If we are talking Sales…
Does telemarketing work?
Telemarketing calls in business are a fact of life but I received a call recently which lead me to ask the question: Just how effective…
