Is your telemarketing joined-up?
Telemarketing is a communication tool. Note: A tool, not THE tool. It can be expensive to implement and, in my view, should only really be considered…
The importance of business credibility – part 1
I was talking with a number of consultants last week and we came to a common view: many SME businesses believe there is a simple…
Business Support Funding – A bit bureaucratic but can be worth it!
Free money available! Free money always sounds like a good deal in principle but maybe it is too good and is there a catch? Whatever…
How good is your business reputation?
The importance of reputation If you are interested in a new product or service, or a particular supplier or customer and want to find out…
A new career launched with the help of BSA Marketing
After 40 odd years of giving employment law advice, I reckon I knew my stuff. However, when I retired, and decided to start up for myself,…
Do you make the most of exhibitions?
Make no mistake exhibitions are expensive, so why is it that many companies don't make the most of exhibitions where they take space? This fact…
Email in the world of mobile marketing
There is a lot of chatter around at the moment following Google's announcement that they will be giving more priority to mobile-friendly websites in…
Unblock the blockage with email
I was recently in one of our regular quarterly planning meetings with a client when they told me about an event that really demonstrates the…
Keep your marketing content flowing
What is the biggest barrier to sustained, effective content marketing? Cost? Time? Commitment? I reckon it's something else.... Sure, all of these are important but…
Marketing – Just do it!
Is there a 'right time' to do marketing? Some people say marketing is all about timing but does this mean there are times when you…
