Why do marketing? To find orders or find customers?
If you are in business, you do marketing. You may not admit it, or even realise it but trust me, you do! Every interaction with…
BSA marks 30 year milestone
It's a bit scary to think about it but this month, BSA celebrates it's 30th birthday. We are a very different business to what we…
Planning or Action – Why not both?
I've been doing quite a bit of networking recently and, perhaps not surprising, there are a good number of other marketing services suppliers out there…
Do you keep in touch with your contacts? If not, you should…
I know 'keeping in touch' is at the heart of our business but it never ceases to amaze me how many people don't! Over the…
Is your website a substantial website?
Why are so many websites only skin deep? Your site is your shop window - whatever your business your website should be substantial. Prospective customers WILL…
Do people read e-newsletters?
In the last post we looked at how to ensure that your marketing is sustainable, and the issue of just keeping it going, never mind…
Kate Bush and the power of community
You may have heard that 80s pop icon Kate Bush has just announced her first live concerts in 35 years; but if you haven't bought…
Joined-up Marketing Series: Content Promotion
In a previous post in this series, I talked about developing a process to keep delivering great marketing content. Great content is all very well but…
Content is King
It was back in 1996 that Bill Gates wrote the essay 'Content is King' - if you are interested to read what he said this…
