When you do stuff, stuff happens
Too often people look for the Magic Wand of Marketing - the perfect process for delivering results. Unfortunately, it doesn't exist. As a result, in…
The buying revolution
There has been a quiet revolution going on. In the earlier days of my career, sales teams used to sell things. If you wanted to buy…
A framework for your next article
In a recent post I talked about how a planned approach can help maintain the flow of good quality articles and posts. But what about…
Copywriting – a planned approach
Content is king - But watch out for surfing pigs Much has been written (not least by me!) about the importance of content in today's…
PIMMS – Our practical approach to planning
P.I.M.M.S - More than just refreshing! All talk and no action? Planning, planning...so much talk about planning and how important it is to the success…
Building a business: from Planning to Profit
It is amazing how sometimes a business takes a long time to get started. Even then, becoming established doesn't necessarily happen overnight. Alongside our marketing…
Don’t let summer slow your business
At a time when many of us are thinking about holidays and time off work, it can be easy to forget that not everyone takes…
Forget Marketing – Use UnMarketing
I have written a fair bit recently about how, for many SMEs, marketing is anything but marketing! It may be 'sales promotion' (lead generation) or…
The Role of Coaching
It's always great to have someone to talk to - ideally someone you trust and respect. Running an SME company can be a lonely business. I…
What Good Looks Like… an Introduction
What makes a good business? What does 'Good' look like? I reckon it is 3 elements - and ONLY 3: A strong proposition - a…
