Launching a brand in the digital age
We are very proud of the fact that we typically have long term relationships with our clients - often running to many years. Recently I…
Working practice evolution
According to figures from the Federation of Small Business, there has been a 59% increase in the number of businesses since 2000. 89% of these are…
Combining planning and implementation
Planning and implementation are 2 essential elements for any business wanting sustainable marketing success. So why is it, when looking for support with marketing, options…
Marketing development – is the tail wagging the dog?
Why is implementing marketing ideas that involve the web often seen as such a big deal? Perhaps because too many digital marketers want to make…
Effective Marketing: Sometimes Less is More
Some things don't change. At its heart, marketing is, and always was, about effective communication and engagement with customers and markets. Get a compelling proposition…
The first step to effective business development: Just Do It!
Doing business is about engaging with people. A company does not do business with another company, people do business with people. Doing good business is…
Under Promise and Over Deliver
Why is it so popular to try to make a success of NOW - with no thought for the future? Maybe I'm just showing my…
5 Steps to Real Marketing
I touched on the idea of 5-steps a couple of months ago and I have had quite a few people get in touch asking for…
Deadlines are great!
Does anyone really love a deadline? Yes it's wonderful to get things done and off your 'To-do' list but being under pressure to get something…
Want to do some marketing? Don’t start with digital!
Why is it so many 'Marketers' describe themselves as 'Digital Marketers'? Come to that, what is Digital Marketing? Does it actually exist? Certainly, there are…
