Summer Quiz 2021
We may be starting to see the light at the end of the tunnel after these dark, difficult times but we still need to stay…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Christmas Quiz 2020
It may be a year to forget but hopefully it's the only thing you've forgotten as our 12 Questions of Christmas is here to test…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
The Social Dilemma – Are we part of the problem?
In this week's podcast we discuss the ethics of marketing on social media. This comes on the back of a recent documentary "The Social Dilemma"…
Summer Quiz 2020
It's hard to predict what's going to happen next in this crazy and bizarre year, but you can always count on another instalment of the…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Recent Podcasts
BSA Tweets
Once you’ve converted a prospective #customer into an actual existing one, their commitment and commercial engagement makes them a marketing asset. You need to make the most of this opportunity… but are you? podcast.bsamarketing.com/e/s5e6-buildin… #MidMorningMatters #podcast #ecommerce
How to measure the quality of your SEO traffic using Google analytics. moz.com/blog/measure-s… via @Moz #SEO #GoogleAnalytics
Copy or design: what’s more important to your landing page success? unbounce.com/landing-pages/… via @unbounce #landingpage #copywriting #design
Although the focus in the content marketing world is often placed on creating new content, it'd be short-sighted to overlook the benefits that revisiting older content can bring. Here's how to update and refresh blog articles. purecontent.com/blog/out-with-… via @Purecontent #Blogs
Enhance small business #marketing strategies by:
- Clearly defining & understanding who your ideal customers are
- Outlining your product values and benefits
- Discovering the best marketing channels for reaching customers
techradar.com/features/six-s… via @techradar #SMEs #PPC #SEO
A large number of brands still work under common misconceptions that content marketing is ‘easy’ and can be done without the help. Here's some of these content catastrophes and how to fix them. thedrum.com/profile/the-go… via @TheDrum #contentmarketing
Accessible #content helps people with cognitive impairments or learning difficulties. Some people worry that simple language is ‘dumbing down’ but there’s lots of evidence that readable content benefits everyone. charitydigital.org.uk/topics/topics/… via @CharityDigiOrg
With a focus on click-through optimisation and #CTA, there is always emphasis placed on “Getting the enquiry”, but once you have that elusive enquiry, do you make the most of it? bsamarketing.com/after-an-enqui… #MidMorningMatters #enquiries #leads #clicks