Christmas Quiz 2022
We're close to wrapping up here for 2022, so it's time for another instalment of our festive quiz! All of the 12 questions have a…
Summer Quiz 2022
Summer may not quite be here yet but our quiz is here to get you in the mood early. In a range of current affairs…
3cx – IP Telecoms 2 years On
Two years ago I wrote a post about 4 tools we could not do without, and number four was our Cloud IP phone system 3cx.…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
The Importance of Choosing the Right Web Host
Alongside our latest podcast, where we talk about the importance of things like email hosting and domains, I thought it would be worth devoting a…
Christmas Quiz 2021
There's still a lot of uncertainty in the world at the moment but it's quizness as usual with our end of year festive quiz. 12…
Summer Quiz 2021
We may be starting to see the light at the end of the tunnel after these dark, difficult times but we still need to stay…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Christmas Quiz 2020
It may be a year to forget but hopefully it's the only thing you've forgotten as our 12 Questions of Christmas is here to test…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
Recent Podcasts
BSA Tweets
A #listicle is a portmanteau of the words list & article. Listicles are themed, information-packed articles that break down a complex topic into bitesize chunks to inform readers. But how do you use them in your content strategy? learn.g2.com/listicle via @G2dotcom
Engagement rate is the best way to tell if your audience cares about what you're posting on social media & what they want to see more of. blog.hootsuite.com/calculate-enga… via @hootsuite #engagementrate #socialmediamarketing
Yoast SEO plugin founder published a critical appraisal of #WordPress UI, saying that it makes it “harder to use” & may be a reason that contributes to WordPress losing market share to companies like #Wix and #Shopify. searchenginejournal.com/wordpress-admi… via @sejournal
"ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon" theconversation.com/chatgpt-could-… via @ConversationUK #ChatGPT
Looking to map out your content #calendar for the year ahead Twitter has published an annual events calendar, highlighting all of the key dates you need to keep in mind in your #planning. socialmediatoday.com/news/Twitter-2… via @socialmedia2day
Done well, content marketing helps businesses drive sales & and growth. To harness the full power of your #B2B content marketing, here are the 5 biggest mistakes to avoid: marketingprofs.com/articles/2023/… via @itsswatisaini #KPI
Content marketing strategies with personalisation, thought leadership research, #SEO & diverse content types can help #ecommerce companies reach and engage more customers. techtarget.com/searchcustomer… via @TTBusinessTech
The start of a new year is a great time to reassess your marketing strategy. Here's how 4 small business owners are doing marketing differently in 2023. buffer.com/resources/4-sm… via @buffer