Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Christmas Quiz 2020
It may be a year to forget but hopefully it's the only thing you've forgotten as our 12 Questions of Christmas is here to test…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
The Social Dilemma – Are we part of the problem?
In this week's podcast we discuss the ethics of marketing on social media. This comes on the back of a recent documentary "The Social Dilemma"…
Summer Quiz 2020
It's hard to predict what's going to happen next in this crazy and bizarre year, but you can always count on another instalment of the…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Your business philosophy? Does it drive your business?
Building and running a business is challenging and can be hard work, but it can also be very rewarding. We all do things for a…
Recent Podcasts
BSA Tweets
Wondering how to market your #ecommerce site among the new competition added every day? With the e-commerce industry growing year after year, keeping the business optimized with marketing strategies is getting more critical. ow.ly/HDYo50EIF13 via @abcmoneyuk
Research predicts that ecommerce will account for 95% of all purchases by 2040. As a small business owner just starting out, #ecommerce marketing is going to be your best friend. But it might seem overwhelming at first.
ow.ly/MERF50EIE3R via @Vimeo
It's incredibly easy to form a plan but there are dangers of focusing so much on its creation, that considering how it will be made into a reality, and therefore worthwhile, is oft-forgotten.
ow.ly/6vTv50EGvKo #MidMorningMatters #podcast #planning
Staying up-to-date & applying best practices in #SEO & digital marketing is a lot easier with assistance of helpful tools. Here's 13 great options available as #chrome #extensions to boost efficiency & productivity right within your browser ow.ly/HuFc50EDftI via @sejournal
This guide gives the tools you need to compare and choose the best SEO provider for your business. ow.ly/5fAv50EDeNa via @TheDrum #SEO
Social media analytics is the process of tracking, collecting and analyzing data from social networks. With the right tools, analyzing your social performance can be a breeze. ow.ly/chKz50Exy8Q via @hootsuite
#analytics
Every site has a web host, but not every website is hosted the same way. It’s why you need to educate yourself about the different types of #webhosting. This knowledge will ultimately help you figure out the best option for your #website.
ow.ly/cjS950ExxH6 via @CrazyEgg
Deciding what type of content to include in your #B2B marketing #emails depends on what type of email you are sending.
ow.ly/TGN750ExxZR via @B2Community