Summer Quiz 2021
We may be starting to see the light at the end of the tunnel after these dark, difficult times but we still need to stay…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Christmas Quiz 2020
It may be a year to forget but hopefully it's the only thing you've forgotten as our 12 Questions of Christmas is here to test…
What doesn’t kill you makes you stronger
It’s an old saying, and whilst I am not convinced it is totally true, it is a good way to consider the current situation. As…
Talk to your customers – it’s important
I've been spending a lot of time dealing with suppliers recently and the experience set me thinking. Most of them didn't seem to be very…
Are analytics killing creativity?
I have a dilemma! I am a firm believer in the power of analytics for monitoring and managing your marketing. But I also believe that…
Working from Home – Opportunities Arising
On 18th March the Government told us to stay at home (well, most of us). It was OK to carry on working so long as…
The Social Dilemma – Are we part of the problem?
In this week's podcast we discuss the ethics of marketing on social media. This comes on the back of a recent documentary "The Social Dilemma"…
Summer Quiz 2020
It's hard to predict what's going to happen next in this crazy and bizarre year, but you can always count on another instalment of the…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Recent Podcasts
BSA Tweets
While the challenges of social media content creation feels daunting, showing up consistently has big benefits. By posting valuable content consistently, you can: grow your audience, increase brand awareness and improve engagement. buffer.com/resources/how-… via @buffer
It doesn’t matter whether you want to establish a brand, generate leads, build credibility, or earn revenue: websites are a necessity today for your business’s success. But the question remains how do you create a #website in 2021? crazyegg.com/blog/how-to-cr… via @CrazyEgg #WordPress
#Ecommerce is growing rapidly in #B2B as well as #B2C brands but is still not the norm, so what’s the right model for customers as well as colleagues in sales and across the business? econsultancy.com/how-to-create-… via @Econsultancy
Customers find your content as they search for the product or service you offer making it a great asset if you make sharing effortless & fun for your audience. But how do you create that shareable content? bbntimes.com/society/conten… via @BBNTimes_en
Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why. uk.pcmag.com/old-email-mark… via @PCMag #email
Keywords are #SEO terms that allow crawlers to determine what your content is about & rank them by comparing your content with other sites with similar #keywords. entrepreneur.com/article/375586 via @EntEurope
A quality #website can go a long way toward communicating your brand message with customers. Whether a local business or luxury brand, there are a few key elements you must consider when designing your site. smallbiztrends.com/2021/07/buildi… via @smallbiztrends #SME #WordPress
"Leading #B2B marketers explain how they have established #ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues." #podcast from @Econsultancy econsultancy.com/how-b2b-brands…