Do you have a joined-up brand?
What is your brand? Perhaps before we look at whether you have a joined-up brand, maybe I should ask a more fundamental question: Do you know…
Brand Control – Do you control your own brand?
This may sound like a 'Big Company' question but these days it really does apply to everyone who has a business - even if it…
E-newsletters – the heart of joined-up Brand Marketing
Regular readers of our blog will know how much value we place on keeping in touch with your contacts and using this engagement to build…
Are you spending too much on marketing?
I recently wrote about the spectrum of marketing. In the article, I suggested that too many SME business owners were overly focussed on sales promotion…
The Marketing Spectrum – from Brand to Promotion
Although closely related, there are clear and recognised differences between Selling and Marketing. What is considered less often is the Marketing Spectrum. At one end…
The importance of the USP
After the events of 2016, there is no question that we enter 2017 with a degree of economic (and political) uncertainty. Many people are trying to…
Domain Control – do you have yours?
Your website and associated domain address(es) are probably your most valuable pieces of marketing collateral. How much of this critical stuff do you actually own…
Does your website work? Free site review
Does your website work? For many (probably most?) businesses, your own website will be the one that you see the home page a lot but use…
What does your business actually deliver?
What does your business deliver? I'm not looking for a description of the products you make or the services you offer. I'm asking from the…
Content – The elephant in the marketing room
What is marketing? It intrigues me that when we talk to SME business owners about marketing, the first connection the majority make is one or…
