Joined-up planning, Is your business joined-up? A case study
A New Opportunity This week, we are talking about the importance of joined-up planning, having a practical and well-planned approach to marketing communication. Towards the…
Are you friends with your website?
A while ago, I asked are you proud of your website? I was getting at the idea that too often, a company website is something…
Your website in 2019
Over the past few weeks, we have had a number of clients contact us all saying the same thing, they want to refresh their website.…
Is your marketing joined-up? Answer 5 questions & find out!
A concept that comes up regularly in our thinking is 'Joined-Up'. But the reason we use the phrase 'joined-up' so much is that to be…
What do you want from your marketing?
I recently had a meeting with a new prospective client. As the meeting ended and we agreed to take the next step, he said something…
Data….What does it mean for your business? – Part 2
Marketing Data Knowledge is Power Last time I started to look at how even in the smallest business, knowing your accounts numbers can be immensely…
What’s your style? #2 – Colour
At its heart, Marketing is about communication and joined-up marketing is about making sure all the elements of your communication work together in harmony. The…
Networking – the next step
In this article, we looked at a range of ideas about using networking as a joined-up part of your business marketing. An underlying theme was…
FOMO – The wrong approach to email marketing
Maybe I'm just showing my age but I get frustrated by social media and the wider world of email marketing using FOMO (Fear Of Missing…
Web hosting – The marketing perspective
Web hosting is just something you need to make your website live on the internet, right? While this is true in principle, it is a…
