What is Marketing? Let’s get back to basics.
OK, you have a business and you are confident you are good at what you do. You have resources. How do you consistently and effectively…
Sales or Value – What is your focus?
As we enter the significant 'business-window' between the end of summer and Christmas, it is a time when we pick up projects with clients and…
One Vision – A time to plan for your business
Whatever you may have been up to during the summer (or not), there is no question that the first week of September brings change - and…
Summer Quiz 2018
We're approaching the end of July and long time readers will know we like to take a break over the August period and sit out…
Business apps – Making it easier to run your business
Technology is everywhere these days, and there is no doubt that the business right apps can be a boon in making it easier for you…
Summer SWOT. A solid platform is a great way to build your business
As we all bask in the warm weather, it can be easy to slip into thoughts of holidays and time off rather than work, yet…
Website Redevelopment – An Alternative Approach
A few times recently I have had interesting website redevelopment conversations with clients, which all started with the same statement: I think I need to refresh…
The rise of the niche market
2017 was a record year for business startups in the UK with over 660,000 (source ft.com). This is a rise of nearly 40% from 2012…
Quality Images – more valuable & practical than video
Lots of marketers push the value of video as marketing collateral - this is great idea in theory but there are issues: Producing a decent…
Prospecting – find the fit
There is a big disconnect in a lot of SME prospecting and marketing, particularly in B2B businesses offering niche and/or technical products and services, an…
