Getting your message out there.
Understanding your proposition, and the value that it adds is a critical first step to effective marketing communication. Once you are clear on this, the…
B2B marketing: too much misinformation?
Yesterday, I received a call from a (sales)man. He was telling me that our (ISDN) phone lines will stop working in July. However, he could sell…
Website 1-2-3 Visitors – Engagement – Outcomes
As I have said many times, a business website is fundamentally nothing more than a marketing communication tool. It is a channel through which you…
New Google Data Retention Policy for Analytics
Starting on 25th May 2018, to coincide with the implementation of GDPR, The Google Data Retention policy is being updated for user and event data on…
How well does your website work?
Your website is the Shop Window for your business. It doesn't matter how your prospective customers find your website. From Adwords and SEO to Social Media…
Real-world SEO in 2018
Since the arrival of the internet search engine, companies have wanted to get listed at the top of the rankings. Undoubtedly this is a valuable…
Marketing – More than just a good idea
Many SME businesses are constantly on the lookout for the next great marketing idea! As a result, (and perhaps not surprisingly!) marketing services businesses often…
We need to talk about….GDPR
The imminent implementation of the General Data Protection Regulation is one of the most talked about subjects in business just now. Everyone seems to have…
WordPress continues to deliver
About 10 years ago, we used to have a CRM (Customer Relationship Management) programme called OfficeTalk. It was a really good system but had a…
Can we just….improve our marketing?
Can we just...? Yes, we can - but a bit of forethought and planning helps. As I'm sure you know, Marketing is a process, not…
