Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Recent Podcasts
BSA Tweets
An understanding of Twitter #demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets. blog.hootsuite.com/twitter-demogr… via @hootsuite
Many small businesses underestimate the impact of #marketing; they see it as just another cost to worry about. They don’t realize the long-term impact marketing has on generating consistent revenue, even in a recession. sapperconsulting.com/why-invest-in-… via @SapperUSA #ROI #Engagement
Podcasts are useful #SEO assets, so it's important to help them rank. Gain visibility in search with these tips. searchenginejournal.com/podcast-seo-ra… via @sejournal #podcasts
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. moz.com/blog/how-to-up… via @Moz #blogging #traffic #SEO
5 major factors distributors must confront in this industry when it comes to driving online sales. cleanlink.com/sm/article/Tip… via @CleanLinkNews #B2B #ecommerce #SEO #PPC
#SEO & content are both powerful on their own. But a combination is where you see the best results. It's not just optimizing content for search but instead, taking a different approach & creating a single SEO content strategy. searchengineland.com/optimizing-con… via @sengineland #keyword
Content marketing strategies for home services' (plumbing, landscaping etc.) websites that drive #ROI. forbes.com/sites/forbesag… via @ForbesTech #blogging #testimonials
Online content creation requires a tricky balance. You need to provide real value to readers, while also appealing to automated search engines. So how can you improve on both sides? smallbiztrends.com/2022/09/how-to… via @smallbiztrends #SEO