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Effective Marketing
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effective marketing analytics

Effective Marketing Analytics

By David Wright 24th May 2022 Expert Support, Effective Marketing, Technical Know-how
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
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Living_with_Xero

Living with Xero – 4 years on

By David Wright 29th March 2022 Effective Marketing, Technical Know-how, Other
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
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WordPress The Right Tool

WordPress – The right tool for your website

By David Wright 3rd March 2022 Expert Support, Effective Marketing, Technical Know-how
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
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shutterstock_100605346

Search and Social – THE Marketing Priorities – Really!

By Duncan Wright 19th October 2021 Effective Marketing, Technical Know-how
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
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e-business_it_is_important

e-Business – Am I bothered?

By David Wright 6th October 2021 Expert Support, Effective Marketing, Technical Know-how
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
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e-commerce Decision

Is e-commerce right for my business

By Duncan Wright 24th September 2021 Effective Marketing, Technical Know-how
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
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PIMMS_management_check_your_direction

PIMMS – Management – Check your direction

By David Wright 17th June 2021 Expert Support, Effective Marketing, Technical Know-how
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
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digital_transformation

Bridging the Technology Gap – Planning

By David Wright 21st April 2021 Effective Marketing, Technical Know-how
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
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Web Hosting Sq

Bridging the hosting technology gap

By Duncan Wright 9th February 2021 Expert Support, Technical Know-how, Other
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
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bridge the website technology gap

Bridging your website technology gap

By David Wright 27th January 2021 Expert Support, Effective Marketing, Technical Know-how
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
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BSA Tweets

BSA Marketing@bsamarketing 12 hours ago
A #listicle is a portmanteau of the words list & article. Listicles are themed, information-packed articles that break down a complex topic into bitesize chunks to inform readers. But how do you use them in your content strategy? learn.g2.com/listicle via @G2dotcom
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BSA Marketing@bsamarketing 2 days ago
Engagement rate is the best way to tell if your audience cares about what you're posting on social media & what they want to see more of. blog.hootsuite.com/calculate-enga… via @hootsuite #engagementrate #socialmediamarketing
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BSA Marketing@bsamarketing 5 days ago
Yoast SEO plugin founder published a critical appraisal of #WordPress UI, saying that it makes it “harder to use” & may be a reason that contributes to WordPress losing market share to companies like #Wix and #Shopify. searchenginejournal.com/wordpress-admi… via @sejournal
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BSA Marketing@bsamarketing 6 days ago
"ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon" theconversation.com/chatgpt-could-… via @ConversationUK #ChatGPT
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BSA Marketing@bsamarketing 7 days ago
Looking to map out your content #calendar for the year ahead Twitter has published an annual events calendar, highlighting all of the key dates you need to keep in mind in your #planning. socialmediatoday.com/news/Twitter-2… via @socialmedia2day
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BSA Marketing@bsamarketing 1 week ago
Done well, content marketing helps businesses drive sales & and growth. To harness the full power of your #B2B content marketing, here are the 5 biggest mistakes to avoid: marketingprofs.com/articles/2023/… via @itsswatisaini #KPI
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BSA Marketing@bsamarketing 1 week ago
Content marketing strategies with personalisation, thought leadership research, #SEO & diverse content types can help #ecommerce companies reach and engage more customers. techtarget.com/searchcustomer… via @TTBusinessTech
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BSA Marketing@bsamarketing 2 weeks ago
The start of a new year is a great time to reassess your marketing strategy. Here's how 4 small business owners are doing marketing differently in 2023. buffer.com/resources/4-sm… via @buffer
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