Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Bridging the technology gap
SME business owners have a problem... Technology is essential to pretty much every business these days...but there is so much of it. Computers Email Websites…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Analytics – the key to an effective marketing process
Recently we have been focussing on the value of partnership as a platform for an effective marketing process. A challenge with partnerships is that many…
The Power of Dashboards
In the latest edition of our podcast, we talk about the importance of focusing on your business objectives, and using data to inform your decisions,…
The best technology is effectively invisible
Technology is everywhere! During the past few weeks, it has been the main way that we have been able to stay in contact with one…
Are Webcasts a good marketing tool?
During the Lockdown, web meetings, and webinars have definitely come of age, and the number of people selling them as the next big marketing thing…
Protect your Reputation
In this weeks podcast one of the things we talked about was the importance of reputation when sending emails. In this post I want to…
Recent Podcasts
BSA Tweets
While websites and hosting can be considered the tools that allow for you to communicate, you also need the skills and resources to achieve an effective marketing solution. ow.ly/OnGM50DJCNx #MidMorningMatters #podcast #website #hosting #marketing
Visual content is a powerful tool when harnessed and used to its full potential. How to easily boost your search engine rankings with visual content. ow.ly/Ln3n50DGk5L via @Inc #SEO
Unsubscribe rates are one of the email marketing metrics that matter. Along with open rate, #CTR & #conversion rate, it can reveal a lot about customers' preferences, the content they like and how often they would like to hear from you. ow.ly/5LYM50DBmh1 via @jeffbullas
How the length of a blog post the headlines it includes, the structure that is presented, and the visual content included can have an impact on clicks, views, traffic and shares. ow.ly/GLig50DGjSf via @Purecontent @semrush #blog #clicks #traffic
Getting people on #socialmedia to tap your link is an achievement in & of itself. If the page doesn’t load quickly & show them exactly what they want, they’ll bounce. Use #Twitter landing pages to help you get more value from every #click. ow.ly/BaQH50DDB9h via @unbounce
The podcasting ecosystem lives in a new context… it’s moving from niche to mainstream. And getting on the next big trend is a good reason it should not be ignored.
ow.ly/u0z450DBmco via @jeffbullas #podcast
People aren’t visiting the same websites as before COVID-19, with many #URLs taking hits as viewing behaviours changed. #Email marketers were left wondering why content wasn’t converting despite the record number of people online. ow.ly/d9QH50DBmCH via @MarketTechNews
Marketing today demands a web presence and that needs to include a website. If you are creating a website you need to consider your hosting. Effective hosting is a key element of your business website. ow.ly/YLTG50DxBZl #MidMorningMatters #website #hosting