Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Living with Xero – 4 years on
We have been living with Xero for 7 years since we took the plunge and switch from the classic Sage to the 'new kid on…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
Search and Social – THE Marketing Priorities – Really!
It's not just about getting people to your site When people start to talk to us about marketing, the opening subject is usually either SEO…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
Is e-commerce right for my business
To sell on-line or not to sell on-line, that is the question As we start a new marketing Matters Podcast series focusing on e-business, we…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Bridging the Technology Gap – Planning
Digital transformation is changing the world of business planning. However, as with most technology, it requires some effort to reap the benefit. Effective planning is…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Recent Podcasts
BSA Tweets
4 ways for #B2B marketers to future-proof their strategies ahead of cookie deprecation: thedrum.com/opinion/2022/0… via @TheDrum
Using videos to drive more visitors to your website is a smart move. Keeping people on your site for an extended period is likewise an effective marketing approach. Using this method, you may lower your #bouncerate and boost your #SEO. readwrite.com/video-content-… via @RWW
There is confusion when using the terms of content writing and copywriting. Here are the main differences between the two: entrepreneur.com/article/422009 via @Entrepreneur #copywriting #digitalmarketing
There's nothing quite like the rush of excitement after launching your new website. However, you might find yourself wondering, “What else can I do?”
forbes.com/sites/forbesbu… via @ForbesBizCncl #SEO #CTA #websites
Survey among 1,003 small business owners & managers found that 27% of small businesses still don’t have a website in 2022 but 87% of those plan to invest in their own #website in the near future. martechseries.com/content/conten… via @MarTechSeries
Your #podcast intro is foundational to its success. Here, podcasters share seven tips to build & engage your listening audience. searchenginejournal.com/guide-to-podca… via @sejournal
One of the most common things we hear from clients is “What I need to do is get my website to the top of Google…”
Like so many marketing ideas, this seems to make sense yet the reality is so different. bsamarketing.com/seo-and-joined… #MidMorningMatters #SEO #googlerankings
Content marketing is one of the most successful strategies for increasing brand awareness & gaining new customers. In addition, it can aid your company in expanding in a long-term, sustainable way. theseeker.ca/2022/05/key-ti… via @seekernewspaper