Is your marketing consistent? Answer 5 questions & find out!
Marketing is a process, not an event. Too often, marketing gets confused with sales and becomes a series of (often) disconnected campaigns focussed on driving…
New Year – Polish your business plan 2018
Happy New Year! Along with Easter and the Summer, Christmas/New Year is one of the three times each year when most people take some time…
WordPress and why you should be using it
First let me declare an interest - We like WordPress, and without exception, every site we have built in the last 12 months is based…
It’s all about building the brand
At the moment we are focusing on the process of marketing, and looking at managing it for sustainable long term gain rather than short term…
Don’t forget the big picture
We often express the view that there is "No magic wand" for marketing, and my favorite cartoon is still: So I thought the time was…
The Marketing Year – Target your marketing
It's a long time since I was at school, and with no children in formal education, you would think that the academic year has little…
No need to reinvent the wheel
It is often said that Content is King, but in the reality of trying to keep up with the demands for content in modern marketing, it…
It’s not just about the decision maker
When people think about marketing, they tend to focus on communicating directly with those they are trying to sell to. But by taking this approach,…
Good content needs good images – Where do I find them?
Images are a must-have resource for engaging marketing content. Inevitably, as the demand for interesting, relevant content rises, so the number of images needed also…
The Role of Digital
There is no denying the fact that digital has changed the face of marketing. Sometimes however we are too quick to jump for our keyboards…
