Mailchimp is an excellent tool – Here are 4 reasons not to use it
I'd like to start by declaring the fact that I hate Mailchimp, and the reason I hate it is that it is free & does…
There is no magic wand for marketing success
A while ago, an article in marketing magazine suggested that one reason that Twitter has been so successful over the past decade is that they…
5 hot tips for targeting your social media marketing
There is a lot talked about social media, and the fact that it has made it easy to get you message out to a wide audience…
Sales and Marketing – Long and Short Term
Over the 25 years as a marketer in both the SME and corporate worlds, I have seen quite an array of approaches to sales &…
Dynamic Websites – No longer just an option
A static brochure website just doesn't cut it any more. Your site needs to reflect your business as it is today. Not as it was…
Are your marketing emails being delivered
We have always recommended that you use a highly targeted approach when using email as a web marketing tool. Thus, the importance of getting as…
Slõ Drinks – A case study
At the beginning of 2015 we started working with a new client and the way the relationship has progressed, sums up perfectly the approach we…
User Testing
With our current focus on content & design, I thought it would be a good opportunity to look at the subject of website user testing.…
The Whole is Greater than the Sum of the Parts
If you came along to the GM Chamber Action for Business event yesterday morning, will have heard me talking about collaborative working, and the benefits…
Short Term or Long Term? Choose Wisely
The growth of digital technology has revolutionised the way we work, and delivered many & varied benefits to the business world, not least in the realm…
