Stick to your knitting 2016
Scarily, it is 23 years since I walked out of Aston University fresh faced and clutching my MBA. Fast forward to today, and whilst much has…
The BSA Christmas Quiz 2015
As we move towards Christmas, we thought we would take a break from our normal marketing posts. Instead, we have a quiz for you to test…
The nature of “Marketing” in the internet age
I recently received a newsletter in which one of the articles was titled "4 Reasons Marketing Shouldn’t Control Social Media" You can read the article…
What makes BSA different?
When we speak with people about our approach to what we do, we regularly hear the comment: "You're a bit different..." We don't particularly try…
Websites – The BSA way
Is a website a work of art or a business tool? This is a question that, in my opinion, needs to be asked more frequently…
5 Rules for Effective Business Planning
I heard an interesting snippet on the recently launched Manchester Business Radio this week, talking about the importance of giving yourself time to think and…
Why so much focus on advice?
There is absolutely no doubt, that if you are looking for advice to help you grow your business in the UK at the moment, there…
Why are we so focused on selling?
I attend quite a few networking events, and this morning we were in Central Manchester at 7:30am on the 23rd floor of the Hilton with…
Do I need a Content Management System?
Why do I need a Content Management System? In this article we considered the balance between design and content in a website and the importance of…
Living with a Joined-up Marketing Plan
To fail to plan is to plan to fail. A cliché maybe, but definitely true! I gave a seminar to an audience of SME business…
