PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
5 Plugins we use on every website
WordPress is a great tool, but out of the box it lacks some must have functionality. To address this, we install a number of plugins…
Is a short term cost focus stifling innovation?
If you've had a chance to listen to our latest Marketing Matters Podcast, you will have heard us talking about the value of innovation and…
Your business philosophy? Do you live it?
Building and running a business is challenging and can be hard work, but it can also be very rewarding. We all do things for a…
BSA Marketing: What is it all about?
Since the start of the year, we have been exploring Simon Sinek's ideas around how business (and consequently marketing) can be viewed as an 'Infinite…
3 Top Tips for Business Planning
We are looking this week at planning, so I thought it would be worth putting together a few tip to get you on your way. …
Recent Podcasts
BSA Tweets
While the challenges of social media content creation feels daunting, showing up consistently has big benefits. By posting valuable content consistently, you can: grow your audience, increase brand awareness and improve engagement. buffer.com/resources/how-… via @buffer
It doesn’t matter whether you want to establish a brand, generate leads, build credibility, or earn revenue: websites are a necessity today for your business’s success. But the question remains how do you create a #website in 2021? crazyegg.com/blog/how-to-cr… via @CrazyEgg #WordPress
#Ecommerce is growing rapidly in #B2B as well as #B2C brands but is still not the norm, so what’s the right model for customers as well as colleagues in sales and across the business? econsultancy.com/how-to-create-… via @Econsultancy
Customers find your content as they search for the product or service you offer making it a great asset if you make sharing effortless & fun for your audience. But how do you create that shareable content? bbntimes.com/society/conten… via @BBNTimes_en
Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why. uk.pcmag.com/old-email-mark… via @PCMag #email
Keywords are #SEO terms that allow crawlers to determine what your content is about & rank them by comparing your content with other sites with similar #keywords. entrepreneur.com/article/375586 via @EntEurope
A quality #website can go a long way toward communicating your brand message with customers. Whether a local business or luxury brand, there are a few key elements you must consider when designing your site. smallbiztrends.com/2021/07/buildi… via @smallbiztrends #SME #WordPress
"Leading #B2B marketers explain how they have established #ecommerce models that deliver the right experience for the customer while maintaining the trust of sales colleagues." #podcast from @Econsultancy econsultancy.com/how-b2b-brands…