Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
You have site visitors….now what?
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
Recent Podcasts
BSA Tweets
A #listicle is a portmanteau of the words list & article. Listicles are themed, information-packed articles that break down a complex topic into bitesize chunks to inform readers. But how do you use them in your content strategy? learn.g2.com/listicle via @G2dotcom
Engagement rate is the best way to tell if your audience cares about what you're posting on social media & what they want to see more of. blog.hootsuite.com/calculate-enga… via @hootsuite #engagementrate #socialmediamarketing
Yoast SEO plugin founder published a critical appraisal of #WordPress UI, saying that it makes it “harder to use” & may be a reason that contributes to WordPress losing market share to companies like #Wix and #Shopify. searchenginejournal.com/wordpress-admi… via @sejournal
"ChatGPT could be a game-changer for marketers, but it won’t replace humans any time soon" theconversation.com/chatgpt-could-… via @ConversationUK #ChatGPT
Looking to map out your content #calendar for the year ahead Twitter has published an annual events calendar, highlighting all of the key dates you need to keep in mind in your #planning. socialmediatoday.com/news/Twitter-2… via @socialmedia2day
Done well, content marketing helps businesses drive sales & and growth. To harness the full power of your #B2B content marketing, here are the 5 biggest mistakes to avoid: marketingprofs.com/articles/2023/… via @itsswatisaini #KPI
Content marketing strategies with personalisation, thought leadership research, #SEO & diverse content types can help #ecommerce companies reach and engage more customers. techtarget.com/searchcustomer… via @TTBusinessTech
The start of a new year is a great time to reassess your marketing strategy. Here's how 4 small business owners are doing marketing differently in 2023. buffer.com/resources/4-sm… via @buffer