Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
You have site visitors….now what?
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
Recent Podcasts
BSA Tweets
Using videos to drive more visitors to your website is a smart move. Keeping people on your site for an extended period is likewise an effective marketing approach. Using this method, you may lower your #bouncerate and boost your #SEO. readwrite.com/video-content-… via @RWW
There is confusion when using the terms of content writing and copywriting. Here are the main differences between the two: entrepreneur.com/article/422009 via @Entrepreneur #copywriting #digitalmarketing
There's nothing quite like the rush of excitement after launching your new website. However, you might find yourself wondering, “What else can I do?”
forbes.com/sites/forbesbu… via @ForbesBizCncl #SEO #CTA #websites
Survey among 1,003 small business owners & managers found that 27% of small businesses still don’t have a website in 2022 but 87% of those plan to invest in their own #website in the near future. martechseries.com/content/conten… via @MarTechSeries
Your #podcast intro is foundational to its success. Here, podcasters share seven tips to build & engage your listening audience. searchenginejournal.com/guide-to-podca… via @sejournal
One of the most common things we hear from clients is “What I need to do is get my website to the top of Google…”
Like so many marketing ideas, this seems to make sense yet the reality is so different. bsamarketing.com/seo-and-joined… #MidMorningMatters #SEO #googlerankings
Content marketing is one of the most successful strategies for increasing brand awareness & gaining new customers. In addition, it can aid your company in expanding in a long-term, sustainable way. theseeker.ca/2022/05/key-ti… via @seekernewspaper
Link building & #SEO services are an integral part of the success of any online business. However, SEO is a rather complicated practice and requires certain skills and experience. varsity.co.uk/sponsored/what… via @varsity #SERP #linkbuilding