Effective Marketing Analytics
It is a while since we have turned our attention to effective marketing analytics (here are some of our previous musings) but there is a…
Effective Collaboration – The power of partnership
Read pretty much any manual on the art of good business and sooner or later, you'll read this. Surround yourself with talent. By building a…
WordPress – The right tool for your website
I would always describe myself as a business-marketer first and a tech-geek second. I think this is the right priority. As a result, technology should…
You have site visitors….now what?
What do site visitors do when they arrive at a new website for the first time? What do you do? My guess is you go…
e-Business – Am I bothered?
....you should be! What is e-Business? If you engage with the internet as part of your business, you are in e-business. These days, this means…
PIMMS – Management – Check your direction
PIMMS process so far has been to set a plan and implement the actions set out in the plan, then monitoring the effect & impact…
Content – Bridging your skills gap
The principle of good marketing content has been with us for quite a few years now. We started blogging in 2008 but our first post…
Bridging the hosting technology gap
There's more to hosting your website than you might think... Marketing today demands a web presence and, in my opinion, that presence needs to include…
Bridging your website technology gap
A website is for life, not just for Christmas! - OK, not exactly, but you get my point. The issue is that business owners treat…
Embrace change. Make things better
There's nothing like a refreshing change. A change is as good as a rest. We've all experienced change this year though I reckon few would…
Recent Podcasts
BSA Tweets
An understanding of Twitter #demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets. blog.hootsuite.com/twitter-demogr… via @hootsuite
Many small businesses underestimate the impact of #marketing; they see it as just another cost to worry about. They don’t realize the long-term impact marketing has on generating consistent revenue, even in a recession. sapperconsulting.com/why-invest-in-… via @SapperUSA #ROI #Engagement
Podcasts are useful #SEO assets, so it's important to help them rank. Gain visibility in search with these tips. searchenginejournal.com/podcast-seo-ra… via @sejournal #podcasts
When someone regularly adds new content to their sites, they face an inevitable question: What happens to my older articles? Is there a way to keep your content always up-to-date? Yes, but first let’s discuss the why. moz.com/blog/how-to-up… via @Moz #blogging #traffic #SEO
5 major factors distributors must confront in this industry when it comes to driving online sales. cleanlink.com/sm/article/Tip… via @CleanLinkNews #B2B #ecommerce #SEO #PPC
#SEO & content are both powerful on their own. But a combination is where you see the best results. It's not just optimizing content for search but instead, taking a different approach & creating a single SEO content strategy. searchengineland.com/optimizing-con… via @sengineland #keyword
Content marketing strategies for home services' (plumbing, landscaping etc.) websites that drive #ROI. forbes.com/sites/forbesag… via @ForbesTech #blogging #testimonials
Online content creation requires a tricky balance. You need to provide real value to readers, while also appealing to automated search engines. So how can you improve on both sides? smallbiztrends.com/2022/09/how-to… via @smallbiztrends #SEO