The many ways to skin a cat
I am quite an opinionated person, and in my youth, I may have been accused of having an “I am right and everyone else is…
The Power of Dashboards
In the latest edition of our podcast, we talk about the importance of focusing on your business objectives, and using data to inform your decisions,…
The Power of Partnership
It's is often stated that in business, you should look to surround yourself with people who have knowledge and talents in areas where you might…
Social Distancing Threat or Opportunity?
Keeping your customers and clients and arms length is likely to be here to stay for the foreseeable future. As is providing an environment where…
Are Webcasts a good marketing tool?
During the Lockdown, web meetings, and webinars have definitely come of age, and the number of people selling them as the next big marketing thing…
Protect your Reputation
In this weeks podcast one of the things we talked about was the importance of reputation when sending emails. In this post I want to…
Do Don’t Say
To run a sustainable business requires motivation. The best way to motivate yourself is to create a close connection between your life philosophy (what gets…
3 ways marketing is like buying premium bonds
Recently Captain Tom's 100 lap challenge has got me thinking about the whole question of marketing and social media marketing in particular. It made me…
Adapting to the Lockdown
We are now three weeks into the new world that is lockdown. A lockdown that will likely continue at least for the next 3 to…
4 Tools we could no longer live without
As we discussed in this week's Marketing Matters podcast, one or two things have changed over the last couple of weeks! One of the biggest…
