A B2B social media strategy that works
To be effective, social media needs to be highly interactive and also needs a constant stream of posts to keep your feed "live". Within the…
Follow us on Linked In
We have just re-launched BSA Marketing on Linked In, and will now be updating our company page with our blog posts. So if you use…
Christmas Quiz 2018
Welcome to another edition of the BSA Christmas Quiz. Test your knowledge in questions across various areas of festive themed general knowledge, ranging from easy…
Don’t build a new website – Evolve it
Over the course of my marketing career websites have become, and remain at the centre of any good marketing strategy. To work well they need…
Is competition a good thing?
You know the scenario - Insert name of a big chain here - announces they are moving into an area. All the local independent traders are immediately…
What’s Your Story? 4 steps to creating a brand
A couple of years ago, a there was an internet meme entitled "Who are you and why should I care?" https://www.youtube.com/watch?v=YGJlMELI3lg Whist the meme may…
What is a Brand?
It is easy to say "A brand is more than just colours and a logo". But in reality what else makes up a good brand? In…
Content Marketing in the real world
Whilst it may not be the buzz word it was a couple of years ago, is content marketing still a valuable marketing tool in the…
How effective is your Marketing?
Targeting your marketing & measuring effectiveness through Google Analytics is key to modern marketing. So I thought it would be worth a post looking in…
What if website visits had a direct cost
Google quietly made an announcement earlier in the year that could potentially have significant consequences for the future of how businesses market themselves via the…
