The importance of visual content in your marketing
I talk a great deal about the importance of content in modern marketing. There is real value in regularly adding new articles and information to your website,…
Content is King – still
It is 20 years since Bill Gates wrote his essay Content is King looking at the value of online content for revenue generation, particularly in…
Marketing Collateral – Are you engaging or just telling?
Marketing collateral comes in a bewildering array these days from print to digital to personal - yes, those conversations at your local networking group are…
Missed opportunity – A cautionary tale
We have written a few posts recently discussing how some SME businesses focus almost exclusively on the short term when planning marketing - often confusing marketing…
Getting help to market your business
There are so many different marketing services out there. How do I choose which is right for me? Marketing should be about effective engagement with…
5 Steps to Effective Marketing
The Summer holiday season is well and truly here and often a time when business owners take stock and review things. Almost inevitably, as part…
If at first you don’t succeed, learn….but focus on the process
I was talking with one of our service partners the other day. They offer specialist creative/technical services - and they are good! The business has become established…
What do your customers think of you?
Do you know what your customers think of your business? Is your marketplace fully aware of what you do? I'm sure you have a clear view…
Social Media – Do I have to?
Listen to some people and you'd think that Social Media is the only game in town when it come to marketing but hold on a…
Networking and Marketing Engagement
I had a phone call this afternoon from someone called Kelly who was desperate to sell me a new phone system. It would have all…
