PR as part of a joined-up marketing approach
PRPrintDirectAdvertising WebsiteSEOPPCEmailSocial There are many marketing companies that offer one or more of the listed services but do you know what, NOT ONE of them…
Joined-up planning, Is your business joined-up? A case study
A New Opportunity This week, we are talking about the importance of joined-up planning, having a practical and well-planned approach to marketing communication. Towards the…
FOMO – The wrong approach to email marketing
Maybe I'm just showing my age but I get frustrated by social media and the wider world of email marketing using FOMO (Fear Of Missing…
Is your marketing joined-up? Answer 5 questions & find out!
A concept that comes up regularly in our thinking is 'Joined-Up'. But the reason we use the phrase 'joined-up' so much is that to be…
Make the most of your competitors
You may feel this post has a strange title? Business life would be easier without competition - or would it? However, let's face it, competition is…
What makes a good customer?
Over the years, we have regularly asked ourselves: What sort of customers do we want? There are some who might say that any customer is…
How much marketing is too much marketing?
Marketing has 2 distinct 'flavours': Passive and Direct Passive Marketing: You set out your stall and wait for people to visit. For example: Website Networking…
Number 1 on Google within 24 hours – NO, NOT one of THOSE ads!
Marketing is not a 1-trick pony There are many business owners who live in the misapprehension: If I can get to Number 1 on Google my…
Real world marketing. Missing the mark.
I have written before about the contrast between pure marketing (brand building) and sales promotion (generating leads). However, although it is important to recognise this…
Stick to your knitting
We have been talking quite a lot about the importance of consistent marketing and the value of having a joined-up planning approach. Much of this…
