Leaping into the Cloud
Managing BSA's accounts is important to me. I have always believed that if you are on top of your accounts and your cash flow, you…
Cloud in the real world
Over the past few years, there has been increasing talk about 'cloud services' and how they can help your business. So what are 'cloud services'…
The essence of consistent marketing
We have regularly talked about content and, after all, Content is King!. However, if the content is king then undoubtedly, Consistency is Queen. Good, sustainable…
Define your value proposition – 6 marketing tips to help you
In this post, we looked the importance for a business to have a strong value proposition as the basis for sustainable marketing. Now we take…
Unique value proposition – the essence of success for your business?
As we look ahead to 2018 I thought it may be a good time to go back to marketing basics with a discussion around the…
Website Analytics – do you use them? You should…
Do you have a website? (if you are serious about your business, you should!). If so, you have the opportunity to get some real insight…
How’s your customer engagement?
I have written a few times about the death of selling and how people don't want to be sold to anymore, they want to buy,…
Christmas E-mails that stand out from the crowd
The corporate Christmas Card has declined or even died out for many businesses but we all still want to take the opportunity to say, ‘Happy…
Real World Marketing Opportunities
In a recent post, we talked about how to make the most of your digital content online, but whilst we live in a digital age,…
Digital as a Business to Business Marketing Platform
Over the past few weeks, I have had some clients ask me to take a look at their digital marketing - particularly organic Search Engine…
