The Role of Video

The Role of Video

Vlogging is a blog in the form of video. With an estimated 3.2 Billion people using the Internet, the world wide web is perfect for promoting yourself. But what gives you the extra boost using vlogging? Typically, these are hosted on free services such as YouTube, Vimeo or on your own website. Generally, your video will be publicly visible with the options for viewers to give your video a rating, comment or share your video. This allows you to gain feedback from the viewers of your Vlog. Retaining the positives and improving the negatives. This allows you to gain feedback from the viewers of your Vlog. You can build on the positives and work on the negatives. Videos have a much higher chance of going viral than written blogs. Search engines love video content and your vlog will help your content to rank higher. Many people find video more engaging than writing. They prefer to watch rather than read. People are tending to search for video tutorials and information. The fact you can engage more rather than reading product descriptions and reviews. The likelihood of getting your video shared, embedded or downloaded are higher as it is simple to do.

TED Talks

Whilst not technically a Vlog, from a business/management perspective, probably one of the most interesting video resources on the web is TED.com. TED (Technology Entertainment & Design) Talks started in 1984 and is a not for profit organisation dedicated to spreading Ideas Its remit now expands way beyond technology entertainment & design. The core of the TED website are the TED Talks videos, all less than 18 minutes long, and generally presented by excellent speakers, they are both entertaining and inspirational. I suggest you take a look. So, as we approach the summer holidays, I will leave you with some ideas for TED talks you might like to check out whilst relaxing by the pool.

And to finish on a more general note:

Search Engine Optimisation – A Practical Example

Search Engine Optimisation is commonly referred to as SEO. This is the process of aligning the content of your website to what your potential customers are searching for. For this article, I am focusing on a particular request we received from a client. They are a special gas burner manufacturer. One of their products is a Ribbon Burner. Searches for “Ribbon Burner” were not appearing and they wanted us to do something.

As you will be aware, there are 3 main search engines: Google, Yahoo and Bing; with around 67 percent of all searches going through Google. It is vital to ensure that your website/blog gets to the top of the ranking. I will be explaining how to organically promote your post. Potential customers will start their search by using their desired search engine and typing in keywords such as your company name (if known), product, category or location. With these keywords, the search engines will search their databases of millions of webpages they have logged. The results of this search are what the search engine deems to be the closest match to your desired search.

Keywords

If I was to create a post promoting Ribbon Burners, then there are numerous ways that can boost your ranking. The first thing that you need to know is how your target market searches online and especially what keywords and key phrases they are likely to use in the search. These are the words that will navigate the traffic to your website. For example, if I was to search “Burners” on Google. It doesn’t specifically show the product I was looking for. Equally “Ribbon” isn’t very helpful. As I am looking for ribbon burners, the keyword/keyphrase is “ribbon burners.” This then narrows the search down to specific sites and products. Google, in particular, has several tools to help select and improve your keywords choices with the aim to increase traffic to your website, for example:

Try to include your Keyword in your page title, URL (webpage address) and page content (On average for the best results – 2.5% of your content should be your keyword or phrase.) You can even save your image files using your keyword as (part of) the page title; for the maximum effect. Other areas in which you may include your keywords and phrases are in the tags – such as title tags, meta tags etc. When constructing an article about ribbon burners the key points I would consider are:

  1. Short URLs work better for SEO
  2. Localisation – Websites having display maps, local listings and reviews will have a higher ranking and most importantly attract potential customers nearby.
  3. Media – Content that includes Images and Videos will work better for SEO.
  4. Finally, the quality of content. To optimise the search, many of the search engines require good quality content.

Web sites that are ‘optimised’ have a greater chance of being found if they appear on the first page, or the second page of the search results. With a greater advantage of being found, comes also the possibility that your company will be chosen by the viewer. This leading to the greater likelihood of your business obtaining any purchases made. In turn, the higher the search ranking, the more traffic to your website and the more chance of some of the viewers selecting your company for their purchases. Regarding our work for our client on ribbon burners, I am pleased to report that we achieved page one Google listings within two weeks. Remember: The higher the ranking…The more traffic your website will get!

Tips for Web Images

The old saying a picture paints a thousand words is applicable when adding content to your website. A proven statistic is that blogs with images, receive 94 percent more views compared to those without images. When presented images and text on a website, the reader’s eyes are naturally drawn towards the image. These days, it is almost effortless to capture images or add images to your website content. In this article, I will give you 4 tips on adding great images to increase traffic and boost the quality of your content.

1. Relevance

The first thing you need to ensure when deciding an image for your content is whether it matches the text. If you have an image that isn’t relevant to the text then it could confuse the reader into thinking you are writing about something else. The article shouldn’t be a puzzle for them to piece together. If the article becomes too confusing the chances are they will abandon reading it.

2. Background Removal

So, you have found the your chosen image. Then the second task to do is to remove the excess background of the image. For example, if you are writing about a product you want to draw the product to the reader’s eyes rather than its background. It can also make the file size to be smaller, but I will get to that later. There are a variety of benefits of removing the excess background of your image, not least that it allows to make the photos look a lot more revealing and attractive. More complex benefits of removing excess background and adding to a typical white background is that you may want to use the  Colour Psychology, a powerful way of communicating. The right colour pallet can help to sell your message not only in your photograph but in the whole content as well.

3. Optimising

Not optimising images properly results in extremely slow loading time. When publishing your images online, you must compress it. When uploading an image to the web you want to find the right balance between the file size and the quality. The higher your quality, the better your image will look, but the larger the file size will be. Huge image files on your site will slow down the loading of you page, this can affect your users experience and, after a period your search engine ranking. Most image editng software will have the functionality to optimise images at the point they are saved

4. Naming

Finally, when saving your image be sure to give it a correct file name. Most people just set the image as “Photo1.jpg” or “Untitled.” If you just take a minute to save your image as the correct name referencing its subject matter this too will improve your search engine optimisation. This is because the file name becomes part of the images URL, therefore a relevant name will make your URLs easier to navigate and interpret. All these steps will make our images look a lot sharper. Also, allowing your website to load faster and ultimately benefit your SEO.

Digital Marketing Apprentice 1 Month In

About Me

As a 16 year old I was torn between the decision of studying at college or working full time. I felt tha t going to college was the right way to go  in order to succeed further on in life. After finishing my first year in college I realised that the working environment would benefit me more and the idea of getting paid motivated me in me finding full time work. The idea of an apprenticeship was growing on me. My Dad was “persuading” me constantly to have a look on the government website for companies which were employing an apprentice. Having had little interest previously about apprenticeships. I was quite ignorant in the way they worked, and kept putting off the idea of an apprenticeship. However, one day it changed, I spotted two Digital Marketing apprenticeships advertised in the local area, both offering what appeared to be very good jobs. Even though was offered both jobs, the professionalism and culture of BSA Marketing appealed to me. I felt confident they would turn me into a better person all round as well as helping me gain the qualification along with real experience. After all that’s the point of an apprenticeship.

The Job

Although I have only been working at BSA Marketing for a month I have gained valuable life skills and knowledge around social media production, marketing, punctuality and customer service. First, I started by researching the clients for which BSA Marketing provide service. Only hours into the briefing with Duncan I was learning about the world of marketing. Prior to the apprenticeship, I had a keen interest in computers and design; this just added to my passion and I had a career I felt I could progress in. Within my first month I am already building experience on social media platforms with a range of different accounts managed by BSA (What’s on In Glossop, Business Peak District, BSA Marketing, Bankswood Music and The Town Hall Sessions – to name a few.) Despite only being a month in, I am already involved in real marketing, I’ve been attending meetings with clients and learning about businesses. Even the little things like having my own desk and computer; to the extremely loud coffee machine just give me the confidence to knuckle down and produce the best standard work I possibly can. I am enjoying my time at BSA to the max and it almost certainly getting up in the mornings easier.

The Future

Although I’ve only been working for a month. I have high aspirations and ambitions for myself and BSA in the future. Studying at Level 3 in Digital Marketing allows me to continue on to a Level 4 in the future. Which is equivalent to a degree. Most apprentices will complete their qualification. Then either take on a full time job at their company or move elsewhere into higher qualifications. I personally would love to go on to a Level 4 apprenticeship in Sales and Marketing, or to continue with the Social Media aspect. Whilst at the same time continuing to work at BSA Marketing, Because it truly is a wonderful place!