Business Planning in 2018 – Do Stuff and Iterate
I read an interesting article yesterday entitled 7 Things I learned in Business School that aren't true in 2018 Whilst many of the author's…
Website Redevelopment – An Alternative Approach
A few times recently I have had interesting website redevelopment conversations with clients, which all started with the same statement: I think I need to refresh…
The rise of the niche market
2017 was a record year for business startups in the UK with over 660,000 (source ft.com). This is a rise of nearly 40% from 2012…
Do you make the most of exhibitions?
I attended a trade show recently and it struck me how many of the exhibitors fell into the same mould. They had their stand displaying…
Quality Images – more valuable & practical than video
Lots of marketers push the value of video as marketing collateral - this is great idea in theory but there are issues: Producing a decent…
Marketing Collateral – It’s a process
Any post talking about marketing collateral needs to start with a definition. What do we actually mean by "Marketing Collateral"? We talk a lot about…
When did GDPR become all about email marketing?
First of all, let me state for the record. I think that on the whole GDPR is a good idea. Putting control back in the…
Prospecting – find the fit
There is a big disconnect in a lot of SME prospecting and marketing, particularly in B2B businesses offering niche and/or technical products and services, an…
Social Media – More than Just building followers
Social Media is a great tool for getting your message out there. Whilst there are many SM platforms available, here I want to focus on…
Getting your message out there.
Understanding your proposition, and the value that it adds is a critical first step to effective marketing communication. Once you are clear on this, the…
