BSA Marketing Christmas Quiz 2016
As it's our last Marketing Matters before Christmas, it's time for the BSA Marketing Christmas quiz! How many will you get right? [viralQuiz id=7]
Disaster Recovery
Picture the scene, you go to check something on your website, and horror of horrors it's not there any more! A white screen displaying some…
What Marketers should really know
If you read this blog regularly, you will know that I have a slightly jaded view of "marketing" in the 21st Century and the fact…
Marketing Hierarchy – do you understand yours?
Anyone who has done any form of formal business training is likely to have heard of Maslow's Hierarchy of Needs. Maslow presents the idea that…
Christmas ideas to boost your seasonal email campaigns
Sorry to mention the 'C'-word already, but one of the things about marketing is that you always have to be planning ahead of the game.…
What’s the point of SEO?
What's the point of Search Engine Optimisation (SEO)? It's a question we ask ourselves quite regularly. Usually after someone has been on the phone discussing…
The Problem with Google Analytics
I recently read a post about Google Analytics that made me consider what it means to call yourself a marketer, and what good marketing looks like?:…
Marketing Automation – Friend or Foe
I have been reading a lot recently about marketing automation and the rise of the bot in social media, much I think fueled by Facebook announcing the…
The cost of failing to plan
For many small businesses, the lack of a strategic plan is put down in part to their lack of resources to develop and implement it.…
Key elements of of a good marketing plan
To fail to plan is to plan to fail It's a bit of a cliché but it is so true. Are you really likely to…
