Don’t forget the desktop
I have read a couple of statistics recently that made me think Firstly, as reported in the Wall Street Journal recently, in the age of…
Don’t Forget the Trade Journals
In the age of digital, it is sometimes easy to forget the role of trade journals. Once the mainstay of Business to Business marketing, trade…
How Important is Mobile to my Business?
Over the past few weeks, the internet has been awash with stories 'Mobileageddon' the impending doom that Google was about to rain down on business whose…
If I could turn back time!
I always love the e-mails that sometimes arrive "Recalling" a previous message. The fact is that once an email has been sent, it is out…
The 3 Pillars of Digital Marketing
There is a lot of hype around the subject of digital marketing, but like most things, when the hype is stripped away, it is all…
Same Message, Different Media
Digital Marketing is all about content, and there are 2 things of which you can be certain: You can never have too much content Different…
Front and Substance
E-consultancy posted an interview with Mark Wright the winner of the last apprentice series, and it got me thinking about Front and Substance when it…
How’s your Reputation?
It's been a while since we touched on the subject of email deliverability, so we thought it was worth revisiting as much has changed in…
SEO – The longest death scene in history
The death of SEO has been reported many times over the past few years. These reports are normally closely followed by more comment stating that SEO is not…
Why I’ve ditched my business cards for networking
I ran out of business cards this week, and took a strategic decision not to print more! LinkedIn was a key factor in my decision.…
