Effective results – efficiently
Achieving effective results should be at the heart of every business - whatever this means! We have been looking at 'achieving results' from two different…
Partnership for Performance-Case Study
Where clients and suppliers can work in partnership, there is the opportunity to grow a relationship built on confidence and understanding which allows more flexibility.…
Just do it! – The value of (effective) implementation
The COVID pandemic has turned the economy upside down. As in any period of major upheaval, some businesses (Zoom and Amazon spring to mind!) that…
The best technology is effectively invisible
Technology is everywhere! During the past few weeks, it has been the main way that we have been able to stay in contact with one…
Marketing comms: A process, not event
Over recent weeks we have been talking about Business Philosophy, a potentially esoteric subject yet, as with most things in business, philosophy only takes us…
Your business philosophy? Do you live it?
Building and running a business is challenging and can be hard work, but it can also be very rewarding. We all do things for a…
Content – The elephant in the marketing room (still)
Although the essence of marketing is communicating with your target markets, so many SME businesses focus on HOW they want to communicate rather than WHAT…
Reflections on Lockdown
It has been an interesting 3 weeks. On 17th March I was sitting in a hotel in Ecuador's largest city, Guayaquil. I had been out…
Lockdown. Is there a silver lining for business?
These are strange times. Everything, including the world of business, has been thrown up into the air. As they land, things have changed - or…
Why WordPress?
I recently wrote how, in a 'real-world' business, I believe you should think about technology as the means, not the end. The 'end' being your…
